- “I have it in black and brown. I'm wearing that today”
- Source: Top 3 favorites in every makeup category 2025 - Sep 25, 2025
Hourglass
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- “I also love Hourglass Unlocked. That one's like a recent hit for me”31:30–31:36
- “This is a very, very liquidy formula, which means that it goes on right away. You see it right away. Easy to use, easy to build up”31:41–31:46
- Source: Best luxury makeup of 2025 - Jan 11, 2026
Variant: Espresso
- “I love that they came out with a brown option this year”18:28–18:33
- “It coats the lashes in little tubes, is what a tubing mascara is. It's so easy to remove, and it gives my lashes such good volume and length”18:33–18:40
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
- “The formula is not too thin not too thick not too dry and not too wet but there is something about it that's a little bit sticky”18:03–18:07
- “The length is amazing”18:11–18:16
- “The volume I actually rated higher when I was comparing it to all of these mascaras in this video”18:13–18:18
- “Separation here I think is like average to good it could definitely be better”18:28–18:33
- “For wear I think that it does hold up really well and it's super easy to remove it fully comes off in tubes”18:36–18:43
- “A great tubing mascara”18:43–18:45
- Source: Best tubing mascara showdown: top 20 tested - Jul 24, 2024
- “It's particularly lengthening and defining, feels like it grabs onto and coats every lash to make them look longer, but still fairly natural”7:09–7:15
- Source: Sephora sale picks for a fresh spring makeup bag - Apr 14, 2026
- “This is actually really good”
- “For a tubing mascara, this is actually really nice”14:35–14:40
- “I did contemplate buying a full size and then I was like, 'No, Jen, it's like $40. You don't need that.'”14:39–14:42
- Source: 33 Beauty Empties: Honest Reviews After 3 Months - Jul 19, 2026
- “Then I apply a little bit of mascara just to mix the natural lash with the falsy so they look incredibly natural together”6:33–6:42
- Source: Nina Park inspired makeup look - Feb 22, 2026
Brand note
Hourglass is a brand that creators consistently reach for when they want high-impact, full-coverage formulas that still manage to look like skin rather than a mask. The Vanish Airbrush Concealer is the clearest anchor here — it's intensely pigmented, creamy but not overly wet, and dries down to a natural matte finish that wears long. The trade-off is real: it creases on some, needs a light hand to avoid caking, and demands setting powder under the eyes.
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