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Iconic London

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@daceycash reviewing Iconic London Underglow Blurring Primer at 05:16 in a YouTube Shorts videoUnderglow Blurring Primer"I've been recommending this for truly years. No matter what I try, I can't find anything I like more than this or that kind of gives me the best of both worlds quite as much as this product."$30.00jaclynhill1 mentioning Iconic London Prep Set Blur Setting Spray at 34:13 in their YouTube videoPrep Set Blur Setting Spray"This has a little bit of shimmer in it, but not much."-@daceycash reviewing Iconic London Prep-Set-Glow Mist at 22:18 in a YouTube Shorts videoPrep-Set-Glow Mist"This is the bronze version."-Velvet Smooth Pore-Refining Primer"This works for pores."$30.00Prep-Set-Glow$34.00Instant Sunshine Bronzing Drops"You can't find online anymore, or at least I couldn't."-@morganturnermakeup reviewing Iconic London Prep Set Glow Hydrating Glowy Setting Spray at 19:01 in a YouTube Shorts videoPrep-Set-Glow Hydrating Glowy Setting Spray"I do find it leaves a nice glow on this skin."$34.00

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Underglow Blurring Primer
5Underglow Blurring Primer
  • “I've been recommending this for truly years. No matter what I try, I can't find anything I like more than this or that kind of gives me the best of both worlds quite as much as this product”5:01–5:06
  • “It's in a serum formula, so it feels lightweight on the skin. It doesn't feel like your typical primer, and it has a very natural lit from within glow to it”5:16–5:23
  • “It's not nearly as strobed as most of the other primers”5:28–5:32
  • “Even when I was suffering from really cystic, deep-rooted pimples, this didn't, you know, emphasize them in a way that I was uncomfortable with, but it still made the dullness and the dryness from my skin not look as apparent”5:30–5:42
  • “It has blurring powders within the liquid of the formula so that you really do get this slight texture softening”5:52–6:02
  • “I love how this kind of smooths that out and doesn't, you know, draw attention to my pores despite it being radiant and glowy”6:07–6:13
  • “The shimmer to this product is not glittery. It's a very micro fine pearl”6:13–6:20
  • “Truly like the primer that I will always go back to, I will always repurchase”6:26–6:31
  • Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
Dacey CashDacey Cash517K subscribers
5Underglow Blurring Primer
  • “This does leave the skin really nice and luminous”3:04–3:13
  • “I love that it comes in that serum formula because it doesn't just sit on top of the skin”3:16–3:21
  • “It sits in between a dimethicone primer and a serum primer so there's definitely going to be a little bit of oil control from this as well”3:21–3:27
  • “I just really like the way makeup applies on top of it”3:27–3:30
  • “It just seems to blend over my skin like a butter and I love the soft amount of glow that I get from this one”3:32–3:37
  • “It's never too much”
  • “If you have a visibly dull skin type because you're more on the dry ends like I am, this is a total lifesaver”3:32–3:47
  • “If you do want more of a traditional brightening illuminating primer that still feels really nice and lightweight and won't emphasize texture on the skin, I love the Dior Forever Glow Veil”3:47–3:53
  • Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
Dacey CashDacey Cash517K subscribers
5Underglow Blurring Primer
  • “It gives a really beautifully naturally looking radiance to the base”0:58–1:03
  • “It's not overdone to where it's so heavily strobed that it makes the skin look metallic or too glowy”1:06–1:13
  • “There's also no glitter in this product so it doesn't have an irregular shimmer to it”1:13–1:18
  • “The shimmer is just this very micro fine pearl that really just bounces back light evenly all over the face”1:18–1:24
  • “It's a serum primer so it doesn't lay on top of the skin and feel heavy or like another layer of makeup”1:24–1:30
  • “It also has just a touch of blurring powders to the formula so it really does smooth out texture”
  • “Even on the areas where I have more full pores or like larger pores... it doesn't emphasize those and it makes it look a little bit softer”1:54–2:05
  • “When you put makeup on top of it everything just glides over it like butter and just goes on to the skin so seamless”2:08–2:16
  • Source: Sephora Sale 2026 Holy Grails: My Favorite Products - Apr 10, 2026
Dacey CashDacey Cash517K subscribers
Prep Set Blur Setting Spray
Prep-Set-Glow Mist
4.9Variant: BronzePrep-Set-Glow Mist
  • “This is the bronze version”22:09–22:10
  • “It's the best”22:13–22:18
  • “It gives the skin that final pearly set down”22:18–22:21
  • “There's really no difference between the bronze and the original the regular pearly one”
  • “It doesn't translate onto the skin enough to where there's that much of a difference”22:25–22:30
  • “This one does have like a slight a slight bronze tint to it but I use them interchangeably and I don't think that there's one that I prefer over the other”22:30–22:40
  • “It gives the skin a little bit more of a dewy radiance at first you might think it looks greasy but give it the full time to set down and it's just a really nice soft glow”22:40–22:51
  • “It also does help with you know kind of taking away any of the powdery look on the skin but it's not going to make the skin sticky you just need a couple sprays”22:51–22:56
  • Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
Dacey CashDacey Cash517K subscribers
Velvet Smooth Pore-Refining Primer
Instant Sunshine Bronzing Drops
Prep-Set-Glow Hydrating Glowy Setting Spray
2.5Prep-Set-Glow Hydrating Glowy Setting Spray
Morgan TurnerMorgan Turner370K subscribers
Brand note

Iconic London is a brand that leans into complexion finishing products — specifically setting sprays and primers that aim to blur texture and add a soft, luminous finish without looking greasy or heavy. The Underglow Blurring Primer stands out as a serum-style primer that smooths pores and gives a natural radiance, making it a good pick for dry or dull skin types. The setting sprays offer a dewy set-down that reduces powderiness, though the difference between shades is minimal.

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