- “You can't find online anymore, or at least I couldn't”
- Source: 10 Drugstore Makeup Dupes - Apr 6, 2026
Iconic London
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- “Oh, we like Iconic London”8:27–8:32
- “They look kind of nice”8:49–8:54
- “The shade range is very limited in terms of it's just pink. Pink, pink, pink”8:53–8:58
- “I am kind of interested in them. Not overly”9:08–9:12
- “I kind of already know what formula this is. I think it's going to be a little bit squishy”9:12–9:17
- “I'm going to put them in at number five for now”
- “I would buy them. I love Iconic London. I actually like all their products”9:36–9:41
- Source: Ranking new exclusive makeup releases - Jun 21, 2026
Brand note
Iconic London is best known for primers and setting sprays that deliver a luminous finish without crossing into glittery or greasy territory. The Underglow Blurring Primer is the standout — a serum-based formula that gives skin a natural, lit-from-within glow while still offering some blurring and texture-smoothing, making it a solid pick for dry to normal skin types. The setting sprays, by contrast, have mixed feedback: some creators still enjoy the glow they leave behind, but others find they've been outpaced by newer formulas and don't perform as effectively anymore.
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