Iconic London

Iconic London is a brand that leans into complexion finishing products — specifically setting sprays and primers that aim to blur texture and add a soft, luminous finish without looking greasy or heavy. The Underglow Blurring Primer stands out as a serum-style primer that smooths pores and gives a natural radiance, making it a good pick for dry or dull skin types. The setting sprays offer a dewy set-down that reduces powderiness, though the difference between shades is minimal.