iota

Iota is a body care brand that focuses on lightweight, fast-absorbing formulas with subtle, pleasant scents. The Supercloud Body Serum is a standout for its gel-like texture that hydrates without feeling heavy, and it's been noted for helping with eczema and brightening. The hand cream also gets love for its quick absorption and bakery-like scent. If you prefer rich, heavy body creams, this might not be your thing.