- “This product is incredibly lightweight and does not leave a white cast”14:38–14:42
- “It is super hydrating during the day and it layers perfectly under makeup even in hot humid Japanese summers”15:12–15:18
- “It's probably the least greasy sunscreen I've ever used”15:18–15:25
- “It's definitely one of the best sunscreens I've used. Light, not greasy and just works”15:31–15:35
- “It does really feel like a serum more than a sunscreen”15:49–15:59
- Source: 9 Luxury Skincare I Actually Use in Japan - Jun 15, 2025
Kanebo
See reviews of these products
Veil of Day Essence Fresh Floral SPF 50 PA+++"This product is incredibly lightweight and does not leave a white cast."$41.50
Comfort Stretchy Wash"This looks like exactly like their other cleanser that's also very popular."-
Suisai Beauty Clear Gold Powder Wash"They are one of my favorite cleansing powders so it's fine I will use them."-Skin Harmonizer$60.80Shadow On Face$43.70
Kate Eyebrow Pencil Powdery Finish"She's so good."-Allie Chrono Beauty Gel UV EX"Uses four next generation UV filters zinc oxide sinaalt and metalex three of those are not approved by the FDA in the United States."-Radiant Skin Refiner-Rouge Star Vibrant-
Suisai Beauty Clear Pink Powder Wash"Their Suisai powders they've been bestsellers for years and years and they usually rank in like every year."$10.83Browse more
- “This looks like exactly like their other cleanser that's also very popular”7:15–7:28
- “I guess it's supposed to be like a stretchy, really like dense and thick foam”7:35–7:39
- Source: 2025 @cosme Best of Beauty Awards Mid-Year Rankings - Sep 5, 2025
- “They are one of my favorite cleansing powders so it's fine I will use them”17:55–18:06
- “Having dry skin I do like one that is a little bit more moisturizing”18:20–18:29
- “It is very cute and very fun whenever you go to wash your face and you choose it and you're like, oh my god, I got Pikachu today”18:53–19:01
- Source: What to buy in Japan: J-Beauty I actually buy - Nov 30, 2024
- “Tinkerbell, which she is literally my favorite Disney character ever”19:09–19:12
- “I bought it instantly”
- Source: What to buy in Japan: J-Beauty I actually buy - Nov 30, 2024
- “She's so good”
- “I've just been nonstop using that, repurchased it”6:10–6:14
- “The formula is not too wet, so it's really easy to apply. It won't be too dark, and it's also powdery and kind of like a dry formula that's not too dry where nothing comes out. It's just perfect”6:21–6:28
- Source: K-beauty and J-beauty makeup routine for everyday glow - May 16, 2026
- “A very soft powdery finish”11:16–11:19
- “When it interacts with the oils on your hair and your skin, it will release the pigment”11:30–11:36
- “A hard pencil is a hard pencil and it's designed to be that way because it gives you more control over how much product is coming out”11:43–11:49
- “This is the easiest one to use because you don't need to carry around a brush”12:19–12:23
- “This one's just all over one color, soft, powdery”12:23–12:31
- Source: Trying Japan's award-winning beauty products of 2025 - Dec 7, 2025
- “Uses four next generation UV filters zinc oxide sinaalt and metalex three of those are not approved by the FDA in the United States”
- “You are getting broad spectrum UVA and UVB coverage from some of the most photostable and elegant filters available anywhere in the world”
- “Allie is OMC free OMC is a UV filter Hawaii banned 2021 due to evidence of coral damage formula is compliant with that removing OMC usually makes it harder to achieve good UV coverage while keeping the texture elegant that's the real formulation challenge solved here”
- “The finish is clear and no stick and it also has friction proof and super waterproof performance and it creates films that repel fine particles for PM2.5”
- Source: 7 Japanese sunscreens worth buying in 2026 - May 3, 2026
- “Their Suisai powders they've been bestsellers for years and years and they usually rank in like every year”
- “This is the one that is recommended for those who do have combo skin”
- “I have recently purchased like a little small sample version just so I can like possibly do a dedicated video of like all the different types”8:42–8:49
- Source: 2025 @cosme Best of Beauty Awards Mid-Year Rankings - Sep 5, 2025
Brand note
Kanebo is a Japanese beauty brand that creators turn to for two very different things: the Suisai cleansing powders, which are long-running bestsellers for a gentle, foaming wash that can be tailored to skin type, and the Kate Eyebrow Pencil Powdery Finish, a hard pencil that releases pigment on contact with skin oils for a soft, controlled brow. The brand's strength is in functional, no-fuss staples that deliver consistent results, though the product range is broad enough that not everything gets the same attention.
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