- “It helps to improve your hair texture”8:45–8:51
- “It gives it moisture, shine, it keeps it help it smooth and silky”8:54–8:57
- Source: Japan's best beauty products in 2025 - Dec 19, 2025
See reviews of these products
THE ANSWER Super Lamellar Shampoo"It helps to improve your hair texture."$25.40
THE ANSWER Super Lamella Shampoo & EX Moist Treatment"Wow, I don't know if they've ever had a shampoo and conditioner rank in as like literally number one beauty product."$36.58
THE ANSWER Super Lamella Shampoo & EX Moist Treatment For Daily Damage Trial Set"It seems to be incredibly incredibly popular in Japan."-Browse more
- “It is the new guy on the block. Literally, it has won so many awards already and apparently it was undergoing like research for decades”23:33–23:37
- “It was dominating the rankings for this year in hair care”23:43–23:49
- “I did try a sachet of them. It was okay. I can't say it was revolutionary”23:59–24:04
- “It is non-silicone, which I tend to prefer stuff with silicone because I do have such frizzy, wavy, curly hair”24:19–24:27
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
- “Wow, I don't know if they've ever had a shampoo and conditioner rank in as like literally number one beauty product”2:22–2:32
- “I guess I'm going to have to try it when I go to Japan”2:32–2:34
- Source: 2025 @cosme Best of Beauty Awards Mid-Year Rankings - Sep 5, 2025
- “It helps to improve your hair texture”7:17–7:19
- “It gives it moisture, shine, it keeps it help it smooth and silky”
- Source: Japan's best beauty products in 2025 - Dec 19, 2025
- “It seems to be incredibly incredibly popular in Japan”4:20–4:25
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
Brand note
Kao is a Japanese consumer goods giant whose beauty lineup spans hair care, cleansers, and body moisturizers, but the brand's reputation in the creator space is uneven. The THE ANSWER hair care line, particularly the Super Lamellar Shampoo, has won awards and is noted for improving texture and shine, though one creator with wavy hair found it unremarkable and missed silicone.
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