- “It helps to improve your hair texture”8:45–8:51
- “It gives it moisture, shine, it keeps it help it smooth and silky”8:54–8:57
- Source: Japan's best beauty products in 2025 - Dec 19, 2025
See reviews of these products
THE ANSWER Super Lamellar Shampoo"It helps to improve your hair texture."$25.40
THE ANSWER Super Lamella Shampoo & EX Moist Treatment"Wow, I don't know if they've ever had a shampoo and conditioner rank in as like literally number one beauty product."$36.58
Cape FOR ACTIVE Curl Lock Mascara Base"This is actually a mascara base and the thing is you can wear it as your mascara but it's designed to kind of prime the lashes and keep it there locked in place for all day."$17.90
THE ANSWER Complete Lamella Milk"It is a super lightweight milk. It has body to it, yet it does absorb very quickly."$23.40
Biore House De Esthetic Facial Wash"I don't like this. It leaves my skin like I thought it's a milk cleanser. Okay, this is going to be great. It promised Udui. Ui is moisture hydration. It did not deliver on the moisture and the hydration."-
THE ANSWER Super Lamella Shampoo & EX Moist Treatment For Daily Damage Trial Set"It seems to be incredibly incredibly popular in Japan."-
Essential Premium Barrier Treatment"Honestly, it's pretty nice."$18.72
Atrix Beauty Charge Hand Cream"I'm just so obsessed with this. It smells so so good."$8.05
Biore The Cleanse Makeup Remover"I feel like it does a good job of really cleansing your face, getting the stuff off, and it just makes it really easy."-
THE ANSWER EX Moist Treatment For Daily Damage"This one was for like daily damage to help with reducing frizz and stuff."$27.00Browse more
- “It is the new guy on the block. Literally, it has won so many awards already and apparently it was undergoing like research for decades”23:33–23:37
- “It was dominating the rankings for this year in hair care”23:43–23:49
- “I did try a sachet of them. It was okay. I can't say it was revolutionary”23:59–24:04
- “It is non-silicone, which I tend to prefer stuff with silicone because I do have such frizzy, wavy, curly hair”24:19–24:27
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
- “Wow, I don't know if they've ever had a shampoo and conditioner rank in as like literally number one beauty product”2:22–2:32
- “I guess I'm going to have to try it when I go to Japan”2:32–2:34
- Source: 2025 @cosme Best of Beauty Awards Mid-Year Rankings - Sep 5, 2025
- “It helps to improve your hair texture”7:17–7:19
- “It gives it moisture, shine, it keeps it help it smooth and silky”
- Source: Japan's best beauty products in 2025 - Dec 19, 2025
- “This is actually a mascara base and the thing is you can wear it as your mascara but it's designed to kind of prime the lashes and keep it there locked in place for all day”20:03–20:10
- “I tested one eye not using a base and one eye with the base with this mascara. And it's night and day”20:15–20:21
- “It took this mascara, which is actually very average because on my one eye, my lashes drooped. It didn't hold the curl. It was not amazing whatsoever. I actually wouldn't rate this without this. But with this, it was insane”20:18–20:33
- “It was smudge proof. It stayed all day. It held the curl”20:39–20:44
- “When you use it at first, it glides through every single hair so smoothly. It's actually a little bit glossy and then when it sets, it really sets”20:41–20:50
- “If you're like sweating a lot, if you rub your eyes and anything that's related to like water resistance, this literally locks your eye in place to the point where like a normal cleansing oil actually won't take it off easily”20:53–21:02
- “And how I get it off is with a balm. And you got to like slowly melt it in there. And that's how much it works”21:10–21:15
- “When you put it on and it's still starting to set, that's when you want to go in with a mascara over the top when it's still slightly drying. And it will give you the best long lasting effect”21:15–21:23
- Source: Trying Japan's award-winning beauty products of 2025 - Dec 7, 2025
- “It is a super lightweight milk. It has body to it, yet it does absorb very quickly”25:38–25:42
- “I used it once, I must say it might not be enough for my hair, but he did seem to really enjoy it”25:31–25:36
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
- “I don't like this. It leaves my skin like I thought it's a milk cleanser. Okay, this is going to be great. It promised Udui. Ui is moisture hydration. It did not deliver on the moisture and the hydration”11:06–11:10
- “I would 10 out of 10. I would not recommend this”11:26–11:29
- “I don't particularly like this one. I wouldn't purchase again”
- Source: Summer 2025 Empties - Oct 5, 2025
- “It seems to be incredibly incredibly popular in Japan”4:20–4:25
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
- “Honestly, it's pretty nice”27:53–27:55
- “It was one of the more affordable ones at the drugstore”27:55–27:58
- “I was quite surprised at how much I enjoyed this one”28:05–28:13
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
Variant: Peach Tea
- “I'm just so obsessed with this. It smells so so good”17:52–18:00
- “What's even better than the scent is the formula for it”17:58–18:03
- “This is almost like a gel lotion, but it's super hydrating”18:00–18:12
- “It gives you that like film on your skin that makes you just feel so hydrated and makes your hands feel so soft without leaving them feeling like greasy or sticky”
- “I was very, very impressed with this”
- “This peach tea scent is so good. It's like mostly a peach scent with like a little bit of that like herbal tea background and then it's like very slightly floral”18:18–18:28
- “I just love it”
- Source: Every beauty product I bought in Japan - Feb 14, 2026
- “I feel like it does a good job of really cleansing your face, getting the stuff off, and it just makes it really easy”
- “After I use it, it doesn't leave me overly stripped”6:09–6:14
- “I would purchase this again”5:41–5:43
- “10 out of 10 would recommend”
- Source: Summer 2025 Empties - Oct 5, 2025
- “This one was for like daily damage to help with reducing frizz and stuff”24:51–24:56
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
Brand note
Kao is a Japanese consumer goods giant whose beauty lineup spans hair care, cleansers, and body moisturizers, but the brand's reputation in the creator space is uneven. The THE ANSWER hair care line, particularly the Super Lamellar Shampoo, has won awards and is noted for improving texture and shine, though one creator with wavy hair found it unremarkable and missed silicone.
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