KISS

KISS is the drugstore brand that dominates false lashes and waterproof mascara, especially for oily lids or long days. The So Wispy lashes in style 11 come up as a reliable wispy option with an invisible band, and the Heroine Make mascara line delivers extreme staying power — no smudging or flaking even after eight hours — but the trade-off is that it's genuinely hard to remove without a dedicated remover. The brand also makes press-on lashes that work well for sensitive eyes, though the overall range is strongest for anyone who prioritizes hold over easy removal.