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4.7Heroine Make Lash Hype Lift & Define Mascara
4.3Heroine Make Volume & Curl Mascara Advanced Film
  • “This one has a thick curved fiber brush. Actually, it's more tapered”10:27–10:36
  • “It's a bit wet compared to the other three mascaras that I've tried, but it's super waterproof”10:36–10:43
  • “The color is intense black”
  • “With three coats, I find that this gave my lashes the most volume out of all the mascaras that I have tried in this video”10:43–10:52
  • “My lashes look thicker”
  • “The length I would say is the same as Cleo past the crease, but I find that the curl is better with Cleo than this because again, this one has a wetter formula than Cleo”10:56–11:06
  • “For wear test after 4 hours, this still looks perfect. There's no smudging. There's no flaking”11:47–11:53
  • “After eight hours, it still looks the same. No flaking, no smudging”11:53–12:03
  • Source: Waterproof Asian Mascara Battle: Clio, Romand, Judy Doll, Heroine Make - Dec 17, 2025
Brand note

KISS is the drugstore brand that dominates false lashes and waterproof mascara, especially for oily lids or long days. The So Wispy lashes in style 11 come up as a reliable wispy option with an invisible band, and the Heroine Make mascara line delivers extreme staying power — no smudging or flaking even after eight hours — but the trade-off is that it's genuinely hard to remove without a dedicated remover. The brand also makes press-on lashes that work well for sensitive eyes, though the overall range is strongest for anyone who prioritizes hold over easy removal.

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