Variant: Hot Beach
- “These smell unreal. It smells like a MAC lipstick. It has that really nice vanilla scent”
- “Such a gorgeous like moisturizing formula. They're so nice”28:54–29:01
- Source: Full face testing your makeup favourites - Jul 20, 2025
Kosas
See reviews of these products
Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides"These smell unreal. It smells like a MAC lipstick. It has that really nice vanilla scent."$24.00
Wet Stick Moisturizing Lip Shine"I'm going to put a little bit on the center. And you see how it just instantly brighten my lip area with that light pink color. So I'm obsessed with this color nowadays."$24.00
Wet Stick"They're so slippery and hydrating. Oh my goodness me. They do almost look wet on your lips, but they feel so nice."$25.00Browse more
Variant: 100 Degrees
- “This is perfect neutral, a little bit warm side of pink color that looks super natural on my lips”21:15–21:20
- “This type of lipstick is so hard to find from drugstore and even from other brands at Sephora, because most of brands nowadays release only lip gloss, but if it's some lipstick, most of them are very matte finish”21:22–21:27
- “It's really hard to find this type of creamy, sheer, hydrating lipsticks on the market, but I think this Kosas is the one”
- “My lips feel so comfortable and it's not too shiny, and it doesn't give that full full coverage, so it's just perfect for everyday makeup look”21:52–21:57
- Source: Sephora Sale Recommendations: What's Actually Worth Buying - Apr 11, 2026
Variant: Malibu
- “I'm going to put a little bit on the center. And you see how it just instantly brighten my lip area with that light pink color. So I'm obsessed with this color nowadays”21:53–22:00
- Source: My updated everyday makeup look (no foundation) - Apr 25, 2026
Variant: Hot Beach
- “They're so slippery and hydrating. Oh my goodness me. They do almost look wet on your lips, but they feel so nice”40:05–40:12
- Source: Best makeup of 2025 - Jan 22, 2026
Brand note
Kosas makes complexion products that prioritize a natural, skin-like finish over heavy coverage or matte longevity. The Cloud Set Baked Setting & Smoothing Powder is the brand's anchor — a talc-free powder that sets makeup without drying or looking cakey, making it a strong option for dry skin types, though it won't control oil. The concealer and multisticks also lean creamy and hydrating, but the brand's overall identity is about looking like skin, not hiding it.
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