- “I love this because it actually helps the health of my lashes”6:37–6:42
- “This is all I'm wearing on my lashes. I repurchased this multiple times”6:39–6:46
- “I love the brush on it. It separates, volumizes, lengthens, all the things that I want it to do without it smearing, smudging, flaking, and it also has a serum in it, which helps your lashes”6:44–6:51
- “This is my number one recommendation for mascara”6:55–7:02
- Source: Products that genuinely made my life better: ultimate holy grails list - Apr 12, 2026
Kosas
See reviews of these products
Soulgazer Lengthening Mascara + Lash Serum in 1"I love this because it actually helps the health of my lashes."$28.00
Soulgazer Lengthening Mascara + Lash Serum in 1"This has a serum in it. I feel like this has really been helping with my lash growth, health, just overall quality of my lashes."$28.00
Soulgazer Lengthening + Lifting Peptide Mascara"I saw a girl using this and her lashes looked insane."$28Browse more
- “I love the Kosas Soulgazer because it has a serum in it. It keeps my lashes healthy, which I love”13:43–13:50
- “It's great for everyday and it wears really nicely. Captures all my lashes”13:50–13:55
- “I love the wand. I love the formula. It is my go-to daily mascara”13:59–14:05
- Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026
- “This has a serum in it, which I feel like my lashes do look longer and fuller having used this”18:00–18:07
- “It separates, it lengthens, it does have volume”18:15–18:19
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
- “I would recommend the Kosas Cloud mascara. That is what I'm wearing on my lashes today”2:34–2:38
- “I discovered this mascara this year, and it has become a new everyday favorite”2:38–2:46
- “I love the look of this”2:43–2:46
- “Kosas tends to be a bit more affordable than Sara Happ”2:46–2:53
- Source: Overhyped beauty must haves I regret buying in 2025 - Dec 17, 2025
- “Oh, I love this one, but it's just dried out”19:13–19:17
- “I literally forgot how much I love this mascara. This is only my second coat. Wow”19:52–20:01
- Source: My Updated Makeup Tutorial (In Depth) - Sep 27, 2025
- “If I had to pick up a mascara at the drugstore or elsewhere, definitely like the Kosas Soul Gazer”31:08–31:13
- Source: Best luxury makeup of 2025 - Jan 11, 2026
- “This mascara is one that I've been using a lotus soul gazer. It's definitely more natural. Like I just use it for quick like day-to-day kind of mascara where I don't really care if I have a ton of volume”12:22–12:35
- “But a mascara like this paired with this primer gives it so much more volume and length”12:39–12:46
- Source: Sephora sale favorites, recommendations and what's in my cart - Oct 31, 2025
- “This has a serum in it. I feel like this has really been helping with my lash growth, health, just overall quality of my lashes”4:08–4:12
- Source: My current go-to makeup look - Feb 19, 2026
- “My favorite everyday mascara is the Kosas brow gel geyser. I swear by this mascara because it has a serum in it, and it really helps with my lash growth and health”3:55–4:01
- “I personally noticed a difference from months ago when I wasn't using this to when I started. It is that good to me”4:11–4:14
- “This gives great separation, length. It's good for my lowers, uppers. It doesn't smudge, flake, smear. It checks all the boxes, plus it helps with my lash health”4:31–4:37
- “If you haven't checked out this mascara before, I would encourage you to get the mini”4:42–4:45
- Source: Product empties holy grails and fails - Mar 12, 2026
- “I saw a girl using this and her lashes looked insane”0:26–0:30
- “It is lengthening for sure”
- “Feels so very neutral, you know? Like, that's just a mascara that I would look at and be like, 'Yep, that for sure coats my lashes.'”1:30–1:38
- “I feel like this isn't intense. It just feels like a normal black mascara, right?”1:40–1:47
- “You can see that these lashes are already starting to fall”1:47–1:50
- “This did not do on me at least what it did that I've seen on other people. Not for me”1:50–1:57
- Source: Buying overhyped products from TikTok & Instagram: are they worth it? - Sep 11, 2025
Brand note
Kosas makes complexion products that prioritize a natural, skin-like finish over heavy coverage or matte longevity. The Cloud Set Baked Setting & Smoothing Powder is the brand's anchor — a talc-free powder that sets makeup without drying or looking cakey, making it a strong option for dry skin types, though it won't control oil. The concealer and multisticks also lean creamy and hydrating, but the brand's overall identity is about looking like skin, not hiding it.
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