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avatarling mentioning Kose Softymo Speedy Cleansing Oil at 01:48 in their YouTube videoSoftymo Speedy Cleansing Oil"This is just another favorite of mine."-j.uuuuudy mentioning Kose Make Up Keep Mist EX at 19:39 in their YouTube videoMAKE KEEP MIST EX +"It does still come out quite fine, as you can see. Very fine mist."$18.00beautywithin mentioning Kose Je L'aime Ip Thalasso Repair Rich Moist Hair Mask at 09:32 in their YouTube videoJe l'aime iP Thalasso Repair Rich Moist Hair Mask"It has been my favorite hair treatment of the last six months."$20.92tinatanakaharris mentioning Cosme Clear Turn Seeker Moist Mask at 29:16 in their YouTube videoClear Turn CICA Moist Mask"I think I would be happy to use this one basically as my daily nighttime mask."$30.02

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Softymo Speedy Cleansing Oil
4.9Softymo Speedy Cleansing Oil
AvatarLingAvatarLing3K subscribersJAN 2026
4.9Softymo Speedy Cleansing Oil
  • “This one has just been my go-to over and over and over and over”5:33–5:40
  • “This kind of feels luxury, but it's very much drugstore kind of price all at the same time”5:42–5:47
  • “This does beat out to me all those viral really really popular I should say well marketed oils”5:47–5:54
  • “It's very very quick”
  • “This is going to break down sunscreen and makeup super super fast. Like really fast”6:21–6:31
  • “It just strips everything off perfectly and super super quick without having to like spend ages massaging and trying to rinse everything away”6:45–6:51
  • “It works around the eyes without fogging them up, without staining the eyes whatsoever”7:07–7:13
  • “This never happens. This never happens because even if I'm rushing this, it just seems to grab and take everything off”7:51–7:54
  • Source: Best skincare products and tools of 2025
James WelshJames Welsh1.6M subscribersDEC 2025
4.6Softymo Speedy Cleansing Oil
  • “What I love about this is that this is super oily where it comes out almost like water”4:48–4:55
  • “So it's so gentle and it takes off your makeup so easily”4:55–5:00
  • “It does the job, it's really good”
  • “And when you take off all the price point out of these three cleansing oils, I would still choose this one”5:15–5:19
  • “This one actually has the most product as well”
  • “The formula as well, I just like it better”
  • “So I'm like, why wouldn't you get this one, you know?”6:19–6:26
  • Source: Affordable J-Beauty Products That Are Actually Good
JUDYJUDY212K subscribersAPR 2026
MAKE KEEP MIST EX +
4.9MAKE KEEP MIST EX +
JUDYJUDY212K subscribersJAN 2026
4.9MAKE KEEP MIST EX +
  • “As an oily skin girl, this really does help controlling my oil”15:41–15:46
  • “I actually took this with me to Japan last year and you guys, it was so hot”
  • “Every time I wore this, I found that I didn't have to touch-up as quickly as I usually do”14:57–15:02
  • “When it says make keep, it is keeping it in”15:16–15:21
  • “This has been like my summer setting mist or if I know I'm going to be out for a long time and I'm going to get oily, I will go in with this”15:21–15:25
  • “This really does help with keeping my oils controlled”15:44–15:48
  • “I think even if you don't have oily skin, I think it's still a really good setting mist”15:46–15:50
  • “It really does lock in your makeup”15:50–15:53
  • Source: Affordable J-Beauty Products That Are Actually Good
JUDYJUDY212K subscribersAPR 2026
Je l'aime iP Thalasso Repair Rich Moist Hair Mask
4.9Je l'aime iP Thalasso Repair Rich Moist Hair Mask
  • “It has been my favorite hair treatment of the last six months”9:25–9:34
  • “It smells really good to me. It's got that perfect hair treatment texture”9:31–9:36
  • “If you have like normal hair, if you have damaged hair, brittle, dry ends, and you just feel like a normal conditioner is not doing enough, I'm telling you, you got to move over to hair treatments”9:36–9:41
  • “They're a thicker version of a conditioner, but it doesn't weigh your hair down. It locks everything instantly softens it makes it manageable and I can't live without it”9:46–9:49
  • “This one tippity top”
  • Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair
Beauty WithinBeauty Within2.7M subscribersDEC 2025
Clear Turn CICA Moist Mask
4.9Clear Turn CICA Moist Mask
  • “I think I would be happy to use this one basically as my daily nighttime mask”28:56–29:04
  • “It is generally a soothing mask containing seeka and mugwa to help calm the skin”29:13–29:23
  • “It is also added fragrance free and alcohol-free which is not always easy to find in cheap bulk pack sheet masks in Japan”29:26–29:34
  • “I think that's one of the reasons why I feel like I can reach for it whenever”29:35–29:39
  • “Even if my skin's a little irritated, if it's dehydrated, dry, whatever, I can just reach for this one honestly any day”29:37–29:43
  • “I do also like the sheet itself. It seems very high quality and is sort of like this mesh sheet mask that doesn't dry out even while you've got it on”29:46–29:50
  • “Like literally so generous and really high quality for being that price”29:58–30:05
  • “I constantly use this one at nighttime mostly”
  • Source: Best Skincare of 2025: J & K-Beauty Favorites
Tina Tanaka HarrisTina Tanaka Harris274K subscribersJAN 2026
Brand note

Japanese drugstore skincare that punches above its price point.

Kose is a Japanese brand that shows up most often for its Softymo Speedy Cleansing Oil, a lightweight, no-fuss oil cleanser that creators consistently call their go-to for breaking down sunscreen and makeup quickly without stinging eyes. It's affordable, refillable, and gets the job done without any fragrance or heavy feel. The brand also has a setting spray that oily-skinned users find genuinely helpful for oil control, but the cleansing oil is the real anchor here.

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AmazonYesStyleStylevanaCandy Doll BeautyKOSE MalaysiaKOSE SingaporeKiyoko BeautyRei Cosmetics

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