- “It has been my favorite hair treatment of the last six months”9:25–9:34
- “It smells really good to me. It's got that perfect hair treatment texture”9:31–9:36
- “If you have like normal hair, if you have damaged hair, brittle, dry ends, and you just feel like a normal conditioner is not doing enough, I'm telling you, you got to move over to hair treatments”9:36–9:41
- “They're a thicker version of a conditioner, but it doesn't weigh your hair down. It locks everything instantly softens it makes it manageable and I can't live without it”9:46–9:49
- “This one tippity top”
- Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair
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Brand note
Japanese drugstore skincare that punches above its price point.
Kose is a Japanese brand that shows up most often for its Softymo Speedy Cleansing Oil, a lightweight, no-fuss oil cleanser that creators consistently call their go-to for breaking down sunscreen and makeup quickly without stinging eyes. It's affordable, refillable, and gets the job done without any fragrance or heavy feel. The brand also has a setting spray that oily-skinned users find genuinely helpful for oil control, but the cleansing oil is the real anchor here.
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