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avatarling mentioning Kose Softymo Speedy Cleansing Oil at 01:48 in their YouTube videoSoftymo Speedy Cleansing Oil"This is just another favorite of mine."-j.uuuuudy mentioning Kose Kose Make Keep Mist EX at 14:57 in their YouTube videoMAKE KEEP MIST EX +"As an oily skin girl, this really does help controlling my oil."$18.00tinatanakaharris mentioning Cosme Clear Turn Seeker Moist Mask at 29:16 in their YouTube videoClear Turn CICA Moist Mask"I think I would be happy to use this one basically as my daily nighttime mask."$30.02beautywithin mentioning Kose Je L'aime Ip Thalasso Repair Rich Moist Hair Mask at 09:32 in their YouTube videoJe l'aime iP Thalasso Repair Rich Moist Hair Mask"It has been my favorite hair treatment of the last six months."$20.92@beyobestbeauty reviewing Kose Clear Turn Bihada-Syokunin Beautiful Skin Artisan Mask at 48:06 in a YouTube Shorts videoClear Turn Bihada-Syokunin Beautiful Skin Artisan Mask"I really, really like it. It didn't have any of the kind of irritation that I faced with this one."-@tinatanakaharris reviewing Sekkisei Brightening Cleansing Oil at 06:58 in a YouTube Shorts videoSekkisei Brightening Cleansing Oil"I tried a face wash by them and I didn't like the smell and that's all I've got to say about Sekkisei cleansing products."-@beautywithin reviewing Kose Predia Fango Head Cleanse SPA+ at 21:21 in a YouTube Shorts videoPredia Fango Head Cleanse SPA+"I didn't like it all that much."-@beyobestbeauty reviewing Carte HD Moisture Cleansing Oil Gel at 08:44 in a YouTube Shorts videoCarte HD Moisture Cleansing Oil Gel"It's annoying how good it is almost. It's so good."$28.86@laura.lavigne reviewing Sunut UV Perfect Essence at 12:58 in a YouTube Shorts videoSuncut UV Perfect Essence"This is one I've actually already tried before, and if I remember correctly, I really, really liked this one."$17.99@tinatanakaharris reviewing LACHESCA Facial Powder Wash at 10:04 in a YouTube Shorts videoSoftymo Lachesca Facial Powder Wash"It is no grit at all."-Sekkisei White BB Cream Moist$30.00Make Keep Mist"It's basically a setting spray and it's about half the price at Charlotte Tilbury so I'll try it and let you guys know if it's any better but if it is I might be switching over to this soon."-@beautywithin reviewing Kose One by Kose Clear Peel Serum at 11:17 in a YouTube Shorts videoOne by Kose Clear Peel Serum"The consistency is really nice. It just feels like a serum, just gel-like enough that it spreads over the face."-@tinatanakaharris reviewing Kosé Cosmeport Coen Rich Q10 Moist Gel Cream at 22:06 in a YouTube Shorts videoCoenRich Q10 Moist Gel Cream"They're doing a huge Pokemon collab at the moment."$14.99@beautywithin reviewing Kose Decorte AQ Boosting Treatment Hair Serum at 23:11 in a YouTube Shorts videoDecorte AQ Boosting Treatment Hair Serum"It does make it really soft."-@tinatanakaharris reviewing KOSE Suncut UV Protect Mist at 13:20 in a YouTube Shorts videoSuncut UV Protect Mist"The sun cut one is still probably my favorite mist type SPF. You can use it on your face and even on top of makeup so a way better alternative."-@beautywithin reviewing Kose Decorte Face Powder at 05:01 in a YouTube Shorts videoDecorte Face Powder"It makes your pores look so good."-

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Softymo Speedy Cleansing Oil
4.9Softymo Speedy Cleansing Oil
AvatarLingAvatarLing3K subscribers
4.9Softymo Speedy Cleansing Oil
  • “This one has just been my go-to over and over and over and over”5:33–5:40
  • “This kind of feels luxury, but it's very much drugstore kind of price all at the same time”5:42–5:47
  • “This does beat out to me all those viral really really popular I should say well marketed oils”5:47–5:54
  • “It's very very quick”
  • “This is going to break down sunscreen and makeup super super fast. Like really fast”6:21–6:31
  • “It just strips everything off perfectly and super super quick without having to like spend ages massaging and trying to rinse everything away”6:45–6:51
  • “It works around the eyes without fogging them up, without staining the eyes whatsoever”7:07–7:13
  • “This never happens. This never happens because even if I'm rushing this, it just seems to grab and take everything off”7:51–7:54
  • Source: Best skincare products and tools of 2025 - Dec 21, 2025
James WelshJames Welsh1.6M subscribers
4.6Softymo Speedy Cleansing Oil
JUDYJUDY212K subscribers
4.5Softymo Speedy Cleansing Oil
Dr. Jenny LiuDr. Jenny Liu316K subscribers
Softymo Speedy Cleansing Oil
  • “It's a good product. This is like it says, it's a speedy cleansing oil and it does the job”4:23–4:28
  • “As someone who has dry skin, it's not that it necessarily dried me out, but it also wasn't like the most moisturizing”4:28–4:35
  • “If you're in a pinch, go ahead, pick up the Softymo. It's going to do a good job and it's able to get all of like the gunk and makeup”4:49–4:53
  • “While it says that you can go in with wet hands, I would say best to go in on a dry face and then slowly add water, emulsify it, and then wash it off”
  • “I would purchase this again just cuz it's so cheap”4:03–4:08
  • Source: Summer 2025 Empties - Oct 5, 2025
BE YO BEST BEAUTY・美容ベストBE YO BEST BEAUTY・美容ベスト4K subscribers
MAKE KEEP MIST EX +
4.9MAKE KEEP MIST EX +
JUDYJUDY212K subscribers
4.9MAKE KEEP MIST EX +
JUDYJUDY212K subscribers
4.7Variant: Juicy FloralMAKE KEEP MIST EX +
  • “This is an oil and water formula that you need to shake up really well”14:22–14:27
  • “When I say this is a mist, I mean it mists your skin. It doesn't like spray or doesn't feel like a hose or droplets on your skin. It's actually very fine and misty”14:40–14:43
  • “I find that two coats of this really locks in your makeup”14:56–15:00
  • “So if you're wearing makeup like morning to night or you've got a wedding or something crazy in the hot humid weather, do two coats”
  • “Guys, this is my skin after a long day. What?”15:08–15:12
  • “Unlike Western sprays that have a high content of alcohol, those sprays can kind of feel tight and a little bit like restrictive and drying. With this one, you don't get that”15:16–15:20
  • “It creates like a flexible layer or coating around your skin. So, as you express and move, your makeup doesn't crack, it doesn't feel tight. So, it's very comfortable”
  • “I like to spray this on just as a protective layer so that there is a barrier against all that grime and my skin”
  • Source: Ranking viral Japanese beauty products - May 22, 2026
Tina YongTina Yong3.9M subscribers
Clear Turn CICA Moist Mask
4.9Clear Turn CICA Moist Mask
  • “I think I would be happy to use this one basically as my daily nighttime mask”28:56–29:04
  • “It is generally a soothing mask containing seeka and mugwa to help calm the skin”29:13–29:23
  • “It is also added fragrance free and alcohol-free which is not always easy to find in cheap bulk pack sheet masks in Japan”29:26–29:34
  • “I think that's one of the reasons why I feel like I can reach for it whenever”29:35–29:39
  • “Even if my skin's a little irritated, if it's dehydrated, dry, whatever, I can just reach for this one honestly any day”29:37–29:43
  • “I do also like the sheet itself. It seems very high quality and is sort of like this mesh sheet mask that doesn't dry out even while you've got it on”29:46–29:50
  • “Like literally so generous and really high quality for being that price”29:58–30:05
  • “I constantly use this one at nighttime mostly”
  • Source: Best Skincare of 2025: J & K-Beauty Favorites - Jan 23, 2026
Tina Tanaka HarrisTina Tanaka Harris274K subscribers
Je l'aime iP Thalasso Repair Rich Moist Hair Mask
4.9Je l'aime iP Thalasso Repair Rich Moist Hair Mask
  • “It has been my favorite hair treatment of the last six months”9:25–9:34
  • “It smells really good to me. It's got that perfect hair treatment texture”9:31–9:36
  • “If you have like normal hair, if you have damaged hair, brittle, dry ends, and you just feel like a normal conditioner is not doing enough, I'm telling you, you got to move over to hair treatments”9:36–9:41
  • “They're a thicker version of a conditioner, but it doesn't weigh your hair down. It locks everything instantly softens it makes it manageable and I can't live without it”9:46–9:49
  • “This one tippity top”
  • Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair - Dec 27, 2025
Beauty WithinBeauty Within2.7M subscribers
Clear Turn Bihada-Syokunin Beautiful Skin Artisan Mask
Sekkisei Brightening Cleansing Oil
Predia Fango Head Cleanse SPA+
Carte HD Moisture Cleansing Oil Gel
Suncut UV Perfect Essence
Softymo Lachesca Facial Powder Wash
Make Keep Mist
One by Kose Clear Peel Serum
One by Kose Clear Peel Serum
Beauty WithinBeauty Within2.7M subscribers
CoenRich Q10 Moist Gel Cream
Decorte AQ Boosting Treatment Hair Serum
Decorte AQ Boosting Treatment Hair Serum
Beauty WithinBeauty Within2.7M subscribers
Suncut UV Protect Mist
Decorte Face Powder
Variant: Crystal TranslucentDecorte Face Powder
Beauty WithinBeauty Within2.7M subscribers
Brand note

Kose is the Japanese drugstore brand that quietly outperforms its price point, especially in cleansing. The Softymo Speedy Cleansing Oil is the anchor — a lightweight, no-fragrance oil that melts off makeup and sunscreen fast without stinging eyes or leaving residue. It's not the most hydrating for dry skin, but it's a reliable, affordable workhorse that multiple creators reach for over pricier options.

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