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avatarling mentioning Kose Softymo Speedy Cleansing Oil at 01:48 in their YouTube videoSoftymo Speedy Cleansing Oil"This is just another favorite of mine."-j.uuuuudy mentioning Kose Kose Make Keep Mist EX at 14:57 in their YouTube videoMAKE KEEP MIST EX +"As an oily skin girl, this really does help controlling my oil."$18.00@tinatanakaharris reviewing LACHESCA Facial Powder Wash at 10:04 in a YouTube Shorts videoSoftymo Lachesca Facial Powder Wash"It is no grit at all."-Sekkisei White BB Cream Moist$30.00@tinatanakaharris reviewing Kosé Cosmeport Coen Rich Q10 Moist Gel Cream at 22:06 in a YouTube Shorts videoCoenRich Q10 Moist Gel Cream"They're doing a huge Pokemon collab at the moment."$14.99tinatanakaharris mentioning Cosme Clear Turn Seeker Moist Mask at 29:16 in their YouTube videoClear Turn CICA Moist Mask"I think I would be happy to use this one basically as my daily nighttime mask."$30.02beautywithin mentioning Kose Je L'aime Ip Thalasso Repair Rich Moist Hair Mask at 09:32 in their YouTube videoJe l'aime iP Thalasso Repair Rich Moist Hair Mask"It has been my favorite hair treatment of the last six months."$20.92

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Softymo Speedy Cleansing Oil
4.9Softymo Speedy Cleansing Oil
AvatarLingAvatarLing3K subscribers
4.9Softymo Speedy Cleansing Oil
  • “This one has just been my go-to over and over and over and over”5:33–5:40
  • “This kind of feels luxury, but it's very much drugstore kind of price all at the same time”5:42–5:47
  • “This does beat out to me all those viral really really popular I should say well marketed oils”5:47–5:54
  • “It's very very quick”
  • “This is going to break down sunscreen and makeup super super fast. Like really fast”6:21–6:31
  • “It just strips everything off perfectly and super super quick without having to like spend ages massaging and trying to rinse everything away”6:45–6:51
  • “It works around the eyes without fogging them up, without staining the eyes whatsoever”7:07–7:13
  • “This never happens. This never happens because even if I'm rushing this, it just seems to grab and take everything off”7:51–7:54
  • Source: Best skincare products and tools of 2025 - Dec 21, 2025
James WelshJames Welsh1.6M subscribers
4.6Softymo Speedy Cleansing Oil
JUDYJUDY212K subscribers
MAKE KEEP MIST EX +
4.9MAKE KEEP MIST EX +
JUDYJUDY212K subscribers
4.7Variant: Juicy FloralMAKE KEEP MIST EX +
  • “This is an oil and water formula that you need to shake up really well”14:22–14:27
  • “When I say this is a mist, I mean it mists your skin. It doesn't like spray or doesn't feel like a hose or droplets on your skin. It's actually very fine and misty”14:40–14:43
  • “I find that two coats of this really locks in your makeup”14:56–15:00
  • “So if you're wearing makeup like morning to night or you've got a wedding or something crazy in the hot humid weather, do two coats”
  • “Guys, this is my skin after a long day. What?”15:08–15:12
  • “Unlike Western sprays that have a high content of alcohol, those sprays can kind of feel tight and a little bit like restrictive and drying. With this one, you don't get that”15:16–15:20
  • “It creates like a flexible layer or coating around your skin. So, as you express and move, your makeup doesn't crack, it doesn't feel tight. So, it's very comfortable”
  • “I like to spray this on just as a protective layer so that there is a barrier against all that grime and my skin”
  • Source: Ranking viral Japanese beauty products - May 22, 2026
Tina YongTina Yong3.9M subscribers
MENTIONSMAKE KEEP MIST EX +
JUDYJUDY212K subscribers
Softymo Lachesca Facial Powder Wash
CoenRich Q10 Moist Gel Cream
Clear Turn CICA Moist Mask
4.9Clear Turn CICA Moist Mask
  • “I think I would be happy to use this one basically as my daily nighttime mask”28:56–29:04
  • “It is generally a soothing mask containing seeka and mugwa to help calm the skin”29:13–29:23
  • “It is also added fragrance free and alcohol-free which is not always easy to find in cheap bulk pack sheet masks in Japan”29:26–29:34
  • “I think that's one of the reasons why I feel like I can reach for it whenever”29:35–29:39
  • “Even if my skin's a little irritated, if it's dehydrated, dry, whatever, I can just reach for this one honestly any day”29:37–29:43
  • “I do also like the sheet itself. It seems very high quality and is sort of like this mesh sheet mask that doesn't dry out even while you've got it on”29:46–29:50
  • “Like literally so generous and really high quality for being that price”29:58–30:05
  • “I constantly use this one at nighttime mostly”
  • Source: Best Skincare of 2025: J & K-Beauty Favorites - Jan 23, 2026
Tina Tanaka HarrisTina Tanaka Harris274K subscribers
Je l'aime iP Thalasso Repair Rich Moist Hair Mask
4.9Je l'aime iP Thalasso Repair Rich Moist Hair Mask
  • “It has been my favorite hair treatment of the last six months”9:25–9:34
  • “It smells really good to me. It's got that perfect hair treatment texture”9:31–9:36
  • “If you have like normal hair, if you have damaged hair, brittle, dry ends, and you just feel like a normal conditioner is not doing enough, I'm telling you, you got to move over to hair treatments”9:36–9:41
  • “They're a thicker version of a conditioner, but it doesn't weigh your hair down. It locks everything instantly softens it makes it manageable and I can't live without it”9:46–9:49
  • “This one tippity top”
  • Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair - Dec 27, 2025
Beauty WithinBeauty Within2.7M subscribers
Brand note

Japanese drugstore staples for makeup longevity and gentle cleansing.

Kose is a Japanese brand that shows up in two distinct lanes: makeup finishing and oil cleansing. The Softymo Speedy Cleansing Oil is the standout — a lightweight, no-fragrance oil that removes makeup and sunscreen fast without stinging eyes, and it's affordable with refill pouches available. On the makeup side, the MAKE KEEP MIST EX+ setting spray delivers a fine mist that locks in makeup and controls oil without feeling tight or drying, making it a solid pick for oily skin or long days. There's no real downside mentioned across the quotes, just functional praise for both products.

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