- “I absolutely adore this formula. It's gorgeous”9:17–9:21
- “When I know I want my lip liner to last really, really, really long, the Kulfi lip liners, I just love them”9:21–9:26
- Source: May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare - May 29, 2026
Kulfi
See reviews of these products
Lassi Lips Staining Lip Liner"I absolutely adore this formula. It's gorgeous."$24.00
Lassi Lips Staining Long-Lasting Moisturizing Lip Oil"It's just such a pretty shade on my skin tone right now."$24.00
Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow"The Kulfi eyeshadows, their glitter and shimmers are just unmatched."$30.00
Main Match Crease-Proof Long-Wear Hydrating Concealer"You guys, this is such a great concealer."$26.00
Khili Khili Glow Mist"I freaking love this, okay?"-
Free The Brow Volumizing Flexible Hold Brow Gel"Fantastic. Restylable, doesn't get crunchy, doesn't flake eyebrow gel pomade stuff."$26.00
Mascara"This is a tubing mascara. One of my absolute favorite tubing mascaras out there."$26.00
Chilly Chilly Glow Mist"If you ever powder too much, you could tell this is already bringing so much life back into the skin."-
Underlined Kajal Clean Waterproof Long-Wear Eyeliner"These last so long. It's wild."$20.00Browse more
- “I love these. They're so nice”24:01–24:05
- “The stain lasts on me about 5 hours. It's really nice”24:11–24:18
- Source: How I make my makeup last all day without looking heavy - May 15, 2026
- “It is more of a brown shade and it is so pretty”
- “The creaminess of these is very impressive”
- “These last so long. On me I would say five or six hours”7:06–7:15
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
- “It's the most stunning berry shade”
- “I actually can't get over how creamy these are”
- “These last so long. On me I would say five or six hours”
- “They wear really comfortably”6:14–6:19
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
- “I love this”
- “These last so long. On me I would say five or six hours”7:06–7:15
- “They're so creamy”
- “They are also like more waterproof feeling once they dry down”7:31–7:35
- “These are my new obsessions”
- “The creaminess of these is very impressive”8:08–8:12
- “They wear really comfortably”8:22–8:25
- “They feel creamy on the lips”8:24–8:28
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
- “Chalam, it's the most beautiful berry shade. It's gorgeous. Look at that. Like, hello. It's like a berry brown”22:39–22:47
- “Chory Chory, which is a very pretty kind of a pinky shade that does have a touch of brown to it”22:49–22:59
- “I would say that they last about 6 hours on me. The stain will last 5 to 6 hours kind of depending”22:59–23:05
- Source: Best new makeup I've tried recently - May 19, 2026
- “I bought this because this is a lip liner that lasts longer”20:46–20:51
- “Isn't this color pretty? I love this shade”20:53–20:57
- “I definitely am loving this lip liner”21:46–21:49
- “This ones are a little bit more giving. They're more easy to use cuz it's a crayon. It's not a direct stain to your lip. So, this you cannot make a mistake”27:14–27:20
- “I will definitely try other shades. I really, really love this specific shade”27:20–27:29
- Source: Trying new makeup releases with honest first impressions - Mar 30, 2026
- “This is so creamy. It's so nice”13:25–13:34
- “I suggest these ones because they're lip stains. They do last quite a bit”13:40–13:46
- “They're so much easier to use than the liquid lip stains. I still love those ones, but if you're a beginner, this is you can't make a mistake with this. You can really fix it easily”13:47–13:56
- “And this lip combo, the Kulfi and Road is probably one of my favorites”15:14–15:20
- Source: Dry skin routine for instant glow - Apr 6, 2026
- “These are lip liners with a stain. So cool”40:03–40:09
- “This applies like a regular lip liner. And then when the lip liner wears away, you have a stain underneath. So it's phenomenal because if your lip combo is fading or you pair it with a gloss, you know, you don't want the lip liner to just be the only thing that's gone”40:07–40:13
- “I love Platonic. I love flames”40:26–40:29
- “These have also made it into my everyday makeup drawer. And they're just really nice, really creamy, good pigmentation”40:30–40:35
- Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
- “These are so incredibly creamy”
- “What I love about them is that they do dry down quite a bit. But even after they kind of fade, you are left with a little bit of a stain”23:35–23:42
- “When you wear this on a regular day just as you would a regular lip liner, it fades so well and it leaves a little bit of the actual color as well as a little bit of that pinky stain”24:11–24:18
- “I feel like the stain is sort of like a fail-safe. Like if I can't get to it, at least I'll have a little bit of definition still on the lips”24:27–24:34
- Source: My current favorite beauty products I can't stop using - May 25, 2026
- “These are the new Kulfi lip liner stains and they're not wet. They're an actual cream lip liner that leaves behind a stain and they're twist up and I'm obsessed”57:27–57:34
- “It wears off incredibly well for the kind of applicator that you get”57:45–57:49
- Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026
- “It's just such a pretty shade on my skin tone right now”5:35–5:39
- “It just brings a lot of life back into my face and it's just so pretty”5:37–5:44
- “These lip stains last a really long time”5:41–5:46
- “They have a really even stain”5:44–5:48
- “They're hydrating and they're definitely one of the best lip stains on the American market, and they're just so good”5:46–5:53
- “I love how juicy it makes my lips”
- Source: April beauty and skincare favorites plus food and games - May 11, 2026
- “It's a lip staining oil”
- “It goes on and you can blot it off to be left with a nice visible stain on your lips or leave it on to stain throughout the day”35:23–35:26
- “It looks beautiful on your lips”35:30–35:33
- “It feels amazing”35:31–35:35
- “It's not one of those lip stains that leaves dry lips after wearing off”35:33–35:37
- “It leaves you with nourished lips”35:37–35:42
- “It's one of the best lip stains on the market that I've tried in a long time”35:42–35:45
- “If you have dry lips or dehydrated lips, this is the one to get”35:45–35:50
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “Worth every single penny”
- “The colors are so pretty”
- “It's so long-lasting”
- “Your lips will feel like they're in better shape than when you started”41:00–41:07
- “Super successful, actually stains, is long-lasting, looks really smooth on your lips”
- “I'm hooked on the shade Rose”41:11–41:15
- “So worth it”
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
- “It's my favorite shade. It's so good. It lasts so well on the lips, the stain. It doesn't dry out my lips. It is great”23:36–23:45
- Source: How I make my makeup last all day without looking heavy - May 15, 2026
- “I love them so much”6:15–6:18
- “Rose is so gorgeous with a beautiful finish”6:22–6:31
- “It's a lip stain oil, so it's hydrating, not sticky, not wet”6:28–6:36
- “You could mix the shades for a gorgeous look”12:18–12:22
- Source: Sephora sale: what to skip and what's worth it - Apr 10, 2026
- “The Kulfi eyeshadows, their glitter and shimmers are just unmatched”22:15–22:21
- “And they do not move. If you struggle with creasing or stuff kind of moving around, this is the one for you”22:21–22:28
- “This entire pot will last me until I'm beyond the grave”24:29–24:37
- “The littlest amount of these goes a long way”24:37–24:41
- “They're the best”
- Source: My number one makeup product in every category - May 26, 2026
- “I can't tell you how beautiful this is”48:31–48:36
- “It has this beautiful bronzy base, but throughout it, it has these beautiful shimmering particles. They're like shimmering pearls that go throughout it”48:33–48:39
- “It would be very hard for you to find such an impactful and beautiful cream eyeshadow like this”48:44–48:48
- “The way that it looks when you apply it is how it's going to look 12 hours later. It really is beautiful”48:50–48:55
- Source: The best makeup of 2025 - Dec 29, 2025
- “I love that shade so much. It's so pretty. It's like a gold champagney. It has like multi flex. Like there's silver in it, too. It's gorgeous”15:12–15:17
- Source: How I make my makeup last all day without looking heavy - May 15, 2026
- “These last for me eternity”
- “A very little bit of this product goes a long way”14:23–14:27
- Source: How I make my makeup last all day without looking heavy - May 15, 2026
- “Satara Sparkles is a shimmering rose with a pretty silvery tone lighting up your eyes as a smooth shadow topper or concentrated as a thin or thicker long-lasting layer all over the lid”5:44–5:50
- Source: Sephora sale picks for a fresh spring makeup bag - Apr 14, 2026
- “You guys, this is such a great concealer”7:15–7:20
- “I don't wear it enough”7:18–7:22
- “I'm in my discovering more concealers and not just wearing Natasha Denona every single day of my life era. So, I have been reaching for this one again a lot and I'm just shocked by how good it is”7:20–7:24
- Source: Drugstore vs. Luxury: Best in Category - Mar 16, 2026
- “Taking the Kulfi Concealer”
- Source: Grwm in a heat wave with wet hair and new mac blushes - May 21, 2026
- “I freaking love this, okay?”4:19–4:22
- “This has been my go-to after I'm done doing my skin care, particularly on days where I'm not wearing any makeup”4:36–4:41
- “It has a really, really nice mister”4:43–4:47
- “It leaves a beautiful glow. It just makes my skin feel plump, juicy, and dewy”4:50–4:56
- “It has not irritated my skin whatsoever”4:50–4:54
- “It doesn't disrupt your makeup”
- Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
- “I really, really like this”
- “I absolutely love this”
- “I think that I like that it has just a tad bit less oil than the Milkshake because I find it a little bit easier to set my makeup with this and still get the glow”18:09–18:16
- “This I actually think will give you a glow without sort of melting your makeup off”18:26–18:29
- “It is really, really beautiful”
- Source: Best new launches in every beauty category - May 30, 2026
- “Fantastic. Restylable, doesn't get crunchy, doesn't flake eyebrow gel pomade stuff”30:26–30:34
- “I don't need a ton of hold on my eyebrows, and it provides the right amount of hold for me”30:53–31:00
- Source: Sephora sale 2026: Do's, don'ts & what's in my cart - Apr 9, 2026
- “This is a tubing mascara. One of my absolute favorite tubing mascaras out there”2:32–2:39
- “This one adds a lot of really great volume and length to the lashes”2:41–2:46
- “My lashes do not droop with this”
- “I find that if I layer it with this Kulfi Badi mascara, then I do not get any smudging under my eyes whatsoever”3:44–3:51
- “It has kind of like that shield, that like armor of tubing mascara on top of it”4:07–4:12
- “The only thing that I don't like about this mascara is that ball tip”4:09–4:16
- “I do think that the product kind of like clumps up and gathers on the tip anyways”4:22–4:26
- Source: Beauty empties 2026: skincare, makeup, haircare & bodycare - Jan 29, 2026
- “If you ever powder too much, you could tell this is already bringing so much life back into the skin”17:25–17:32
- “Well, that looks good”17:36–17:38
- “This is going to give you this glow. But what I like about this is that it gives you a glow without accentuating your pores”20:11–20:16
- “This is a yes. I really like it. You can use it before makeup and after makeup”20:28–20:32
- “I love this spray. I think it just gives you that worn in look of makeup instead of it looking powdery”25:22–25:30
- “I really love how it brings life back into your makeup, especially if you're anything like me that loves a good powdered matte look”27:37–27:41
- “I feel like it works well as a setting spray. I am glowing, but you can see everything is still intact”27:47–27:53
- Source: 8 new makeup products 2-day wear test - May 25, 2026
- “These last so long. It's wild”16:38–16:44
- “Even though you do not need to set these, these last for a lifetime. It's actually wild”16:51–16:58
- “Look. It does not move. Look at that. Look. Look. Nothing. Nothing. It does not move. It's wild. Truly, it's absolutely insanity”17:54–18:02
- Source: How I make my makeup last all day without looking heavy - May 15, 2026
Brand note
Kulfi's whole thing is lip products that pull double duty — the Lassi Lips Staining Lip Liner goes on creamy like a regular liner but fades to a stain that sticks around for hours, so you don't lose definition when the rest of your lip color wears off. It's a smart solve for anyone tired of touch-ups, and the formula stays comfortable without that tight, drying feeling. Just know the stain is subtle, not a full-coverage tattoo.
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