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L.A. Colors

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@juliedawnbeauty reviewing L.A. Colors Truly Matte Foundation at 00:28 in a YouTube Shorts videoTruly Matte Foundation"The L.A. Colors Truly Matte I have been absolutely loving this. This is such an amazing foundation."$6.00@tati reviewing L.A. Colors Cream Powder Duo at 19:17 in a YouTube Shorts videoCream to Powder Foundation"There's something about the L.A. Colors creams that are shockingly not terrible."$6.00

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Truly Matte Foundation
4.9Variant: NaturalTruly Matte Foundation
  • “The L.A. Colors Truly Matte I have been absolutely loving this. This is such an amazing foundation”0:11–0:18
  • “This is just as long-wearing [as Revlon ColorStay]”0:28–0:33
  • “You can get this foundation at Walmart for slightly under $5”0:33–0:38
  • “You actually get slightly a little bit more product than just like a standard foundation. So, you're getting even more bang for your buck with this foundation as well”0:36–0:41
  • “It's a medium coverage, like leaning a little bit full, but you can go in and build it up a little bit more and get more of like that full coverage look if that's what you're into”0:47–0:53
  • “Even though it says truly matte, I wouldn't say that the foundation itself is, you know, so matte that it makes you look cakey or powdery. I don't know. Like it doesn't look overly matte. It's more of a skin finish, but just like with the slight matte finish to it”1:51–1:59
  • “I think even if you had dry skin, you could definitely use that truly matte foundation”2:08–2:15
  • Source: Current go-to everyday look: top makeup under $5 - May 21, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
4.9Variant: NaturalTruly Matte Foundation
  • “This foundation is a longwearing full coverage foundation that's a little bit more on the matte side”0:26–0:34
  • “In the spring summertime when the weather starts getting a little bit hotter, I love a foundation like this because it's going to last me all day long”0:41–0:49
  • “This wears just as good as Revlon Coloray”0:51–0:56
  • “I'm so excited to find another foundation like a dupe to Revlon Coloray that is even more affordable”1:03–1:13
  • “I've just been in love with this complexion routine with these L.A. Colors products and I'm so impressed by these”1:22–1:27
  • “They're such great quality, longwearing products that are super affordable”1:31–1:37
  • Source: Full face of under $10 makeup fast everyday look - May 19, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
4.9Variant: NaturalTruly Matte Foundation
  • “This LA Colors Truly Matte Foundation is a really long-lasting foundation”0:54–1:03
  • “It's close to full coverage. It's more of a medium coverage foundation that you could build up to full”1:01–1:08
  • “This foundation is a little bit more matte, but I wouldn't say that it's overly matte like where it makes you look dry or cakey”1:06–1:15
  • “I do appreciate a foundation like this especially for the summer months because I know it's going to last me until I take my makeup off and it's not going to get you like overly greasy looking”1:21–1:25
  • Source: Effortless no makeup makeup look under $10 - May 28, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
4.2Variant: NudeTruly Matte Foundation
  • “This has amazing coverage from what I can remember. It is very matte”8:44–8:47
  • “I actually do like this foundation. I remember using it a lot in the summertime”9:13–9:16
  • “I appreciate how glowy the foundation is now with that serum. I think that's actually really pretty. Everything's blending really nicely, gave a little bit of a glow”9:27–9:36
  • “I've tried this LA Colors Truly Matte Foundation and I do like it. They don't have a ton of shades, though, and I do think that you can find something similar at the drugstore, but if you're ever on a crunch and you want a good matte medium to full coverage foundation, I do think this one is nice”8:49–8:55
  • “The foundation with the thinning serum looked so good and it wore pretty well”21:44–21:48
  • Source: Testing viral Five Below dupes - Apr 25, 2026
juicyjasjuicyjas1.1M subscribers
Cream to Powder Foundation
Brand note

L.A. Colors is the budget brand that keeps surprising creators with genuinely good quality at Dollar Tree prices. The eyeshadow quads get the most buzz — they're described as pigmented, buttery, and consistent, with a formula that's improved noticeably over the years. The Sculpting Duo is a solid bronzer/highlight option that blends easily and lasts, though some shades run warm or glittery. If you're willing to dig through the racks, you can find real gems, but expect occasional duds and fallout on darker shadows.

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