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@haleykimaking reviewing Laneige Lip Sleeping Mask at 16:28 in a YouTube Shorts videoLip Sleeping Mask"I always come back to this one no matter what new products or new lip balms I try."$24.00@makeupbynikkilarose reviewing Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment at 14:45 in a YouTube Shorts videoGlaze Craze Tinted Polypeptide Lip Serum Treatment"I love that stuff."$22.00@gothamista reviewing Laneige Bouncy & Firm Lip Treatment at 13:52 in a YouTube Shorts videoBouncy & Firm Lip Treatment"I prefer this to their OG Lip Mask."$26

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Lip Sleeping Mask
4.9Variant: CandyLip Sleeping Mask
ZabrenaZabrena588K subscribers
4.9Variant: Light PinkLip Sleeping Mask
Taylor WynnTaylor Wynn862K subscribers
4.5Lip Sleeping Mask
James WelshJames Welsh1.6M subscribers
4.2Variant: BerryLip Sleeping Mask
  • “The Laneige lip mask mainly helps like you know in nourishing your lips”0:55–0:59
  • “If you apply a thick layer of it at night like before going to the bed next day if you scrape your lips with a wet towel or a wet toothbrush you will see that all the dead skin on your lips gets removed very easily and your lips look very even soft and smooth”0:57–1:03
  • “This Laneige lip sleeping mask is popular for all the right reason”1:17–1:21
  • “Get this if you need one allrounder lip care product”1:19–1:26
  • “It improves the overall condition of your lips over the time”1:26–1:33
  • “And this itself is going to last for entire year”1:35–1:41
  • “Doesn't matter which variant you get”1:41–1:45
  • “These lip mask don't leave any kind of color or tint on your lips”1:52–2:00
  • Source: 33 Lip Balm, Lip Oil, Lip Mask Review for Dry Lips - Oct 23, 2025
Shelley NayakShelley Nayak41K subscribers
4.2Variant: VanillaLip Sleeping Mask
Shelley NayakShelley Nayak41K subscribers
2.5Lip Sleeping Mask
  • “This is a lip mask. Basically, it's a very juicy thick formulation of a lip balm that you apply on before you go to sleep and the next morning you wake up with this juicy plumped up lips”10:40–10:49
  • “I just don't think any lip product or lip balm is worth that much”10:58–11:02
  • “You're paying extra for that nice fragrance, this pretty packaging, this cute experience that you get when you use this”11:09–11:14
  • “Just as a non-believer of lip sleeping mask, is that what it is? I just don't think it's worth that much”11:18–11:25
  • Source: K-Beauty at Sephora: Hits and Overhyped - Nov 7, 2025
Soo Beauty 수뷰티Soo Beauty 수뷰티419K subscribers
2Lip Sleeping Mask
  • “I don't think it's worth the hype, so I'm going to have to put it in no”2:22–2:29
  • “I don't think that it's anything special”2:32–2:39
  • “It definitely does hydrate and nourish the lips, but it's nothing particularly spectacular”2:36–2:49
  • “The texture itself is very nice. It feels lovely on the lips”3:06–3:12
  • “When I apply this at night and when I wake up in the morning, I don't feel my lips being overly nourished or feel particularly plump and lovely in any way”3:09–3:16
  • “The scents of all of these lip sleeping masks are very accurate”3:40–3:44
  • “I think the scents or the flavors, if you will, are quite nice”3:59–4:03
  • “It's not worth the hype, especially not for the price point because Laneige is a pricier K beauty brand”4:07–4:11
  • Source: I rated 10 viral K-beauty products: overhyped or amazing? - Nov 12, 2025
AvatarLingAvatarLing3K subscribers
Glaze Craze Tinted Polypeptide Lip Serum Treatment
4.5Glaze Craze Tinted Polypeptide Lip Serum Treatment
  • “This is actually really good”11:53–11:56
  • “The packaging. It comes in this doughnut like transparent plasticky applicator that feels really nice”11:57–12:02
  • “These are definitely more hygienic than your regular doers where it's like furry”12:04–12:08
  • “It feels a lot more cleaner and helps the product glide onto your lips really really smoothly, easily”12:08–12:16
  • “The formulation is a really really nice juicy gloopy. It's kind of sticky almost texture that really coats and wraps your lips nicely and it seals it very well with all its moisturizing content”12:14–12:23
  • “Your lips feel really comfortable”12:28–12:32
  • “The color arrangement I really love because they came out with colors that weren't as common or as boring”12:30–12:34
  • “They came out with these really, really cool mauve dark brown color that I absolutely love”12:41–12:46
  • Source: K-Beauty at Sephora: Hits and Overhyped - Nov 7, 2025
Soo Beauty 수뷰티Soo Beauty 수뷰티419K subscribers
4.5Variant: Cinnamon SugarGlaze Craze Tinted Polypeptide Lip Serum Treatment
  • “For those who love a hydrated lip but hate the stickiness of the lip glosses, uses lip serum”8:14–8:21
  • “The texture is lightweight, non-sticky, and just as beautiful as in any lip oil”8:18–8:26
  • “This specific one has also become a favorite among you. I see it in your comments all the time and honestly I've almost finished mine”8:23–8:35
  • “A gray lip pencil and dusty rose lip serum in the center of the lips”8:40–8:48
  • “The color doesn't bleed, doesn't sink into the cracks and wears like a smooth even veil”8:46–8:51
  • “It fills every little lines and gives that soft mirror effect making the lips look fuller”8:51–8:59
  • Source: My Most-Used Makeup Products of 2025 - Nov 28, 2025
Elena RachitskayaElena Rachitskaya514K subscribers
4.2Glaze Craze Tinted Polypeptide Lip Serum Treatment
  • “If you know, you know, Laneige is the queen of lip sleeping masks, when they launched this tinted lip serum, I was so excited to try, and I could guess that this will be very rich and hydrating like lip sleeping mask”2:26–2:34
  • “First, it comes with this unique donut applicator”2:39–2:44
  • “It feels very cushiony, so it's kind of pleasant to use this product”2:41–2:48
  • “And also, this applicator helps to distribute the product evenly, so you can get very even coverage without looking patchy”2:46–2:52
  • “The consistency is really thick, rich, almost like a balmy texture, and if I compare this to the AOU balm, I feel like this gives you more like plumping effect, so it keeps your lips very plump”2:55–3:00
  • “Your lines on your lips will just disappear”3:04–3:11
  • “And also, I can feel like nourishment instantly”3:09–3:14
  • “It's not just hydrating, it also feels nourishing, so it's really great for dry lips”3:11–3:16
  • Source: Best Korean lip gloss and lip tint review - Dec 6, 2025
Haley KimHaley Kim1.4M subscribers
3.8Glaze Craze Tinted Polypeptide Lip Serum Treatment
Shelley NayakShelley Nayak41K subscribers
3.8Variant: Chocolate FrostingGlaze Craze Tinted Polypeptide Lip Serum Treatment
  • “The donut applicator, I think, is a little gimmicky. I don't think it really improves the application of the lip balm that much, and it's harder to be as precise with this”8:13–8:19
  • “If you have smaller lips, it could just kind of flood your lips”9:16–9:19
  • “The formula, however, is wonderful. This is so moisturizing, and it feels incredible on the lips”
  • “It's got this richer texture that somehow melts into your lips, but it has a little bit of grip. Not in a bad way or in a kind of frictiony way, but in a way that it feels like it's hugging and adhering to your lips”9:14–9:18
  • “So, it doesn't feel like it's going to slide everywhere. It feels like it's actually going to stay put for a while, and it does actually”9:18–9:21
  • “The lasting power of this, you know, if you're not eating a meal, but just sipping water or something, it's not really going to come off. It does actually last for a pretty good time”9:23–9:28
  • “It's not too waxy or slippy, but there's just enough of that nice cushiony, plush, gel-like feeling”9:31–9:38
  • “I really like the way that this feels”9:40–9:45
  • Source: My Simple Skincare Routine for Dry, Sensitive, Acne-Prone Skin - Mar 20, 2026
AvatarLingAvatarLing3K subscribers
Bouncy & Firm Lip Treatment
4.8Bouncy & Firm Lip Treatment
  • “I prefer this to their OG Lip Mask”13:50–13:55
  • “This is texturally the complete opposite because this doesn't use butter or waxes. This is like honey”13:52–14:00
  • “It's really the most comforting and satisfying lip application”14:00–14:03
  • “It's like you are coating your lips with honey, but magically, this is not even a little bit sticky. It's completely smooth”14:03–14:10
  • “This has worked as good, if not better, than the waxy and butter-based balms”14:13–14:20
  • “The ultimate test, when I had a cold recently, it transformed my raw, shriveled lips overnight”14:17–14:25
  • “And it has serious staying power. It lasts throughout the day, through tea sipping, cookie nibbling”14:25–14:32
  • “It's like there's always this base coat that does not budge”14:32–14:37
  • Source: My 2025 skincare favorites - Jan 11, 2026
GothamistaGothamista685K subscribers
Brand note

Laneige is a K-beauty brand that leans hard into hydration and sensory experience, especially in its lip and toner lines. The Lip Sleeping Mask is the most talked-about product, but opinions split: some creators find it thick, hydrating, and effective for overnight use, while others call it overpriced and nothing special. The Cream Skin Toner also has a loyal following for its lightweight, milky hydration, though a reformulation disappointed some fans. Overall, Laneige delivers on texture and feel, but the value proposition is debated — you're paying for the experience as much as the results.

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