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4.9Variant: 01Luv Beam Cheek Balm
  • “This to me this is like a brightening blush”
  • “I don't know how to describe it other than it gives me cheekbones I don't have. It gives me this kind of like plush cheek look”13:40–13:47
  • “It adds that brightness. It is again another one of those like secret weapon products in my routine when I feel like my entire makeup look looks flat. This a little bit just right on the cheeks and everything pops. Everything comes alive. I look more awake. Like my green eyes pop”13:47–13:57
  • “It sticks where you place it and does not move. It has longevity”14:24–14:30
  • “Even though there are some of these really emollient fluid kind of products that feel really kind of cosmetically elegant... This is one of those kind of like you're not expecting much maybe from a product like this and then somehow it like delivers on longevity genuina extra bonus points. It's phenomenal. Phenomenal”14:27–14:35
  • “This was a product that over and over again when I went to Korea people were recommending it and I see why”14:55–14:59
  • “I am fully on team Lily by Red, especially the Love Balms”14:59–15:06
  • Source: Top K beauty products of 2025 - Nov 18, 2025
4.8Variant: 02 (innocent Pink)Luv Beam Cheek Balm
  • “I have not put this down since I bought it”1:49–1:52
  • “It's the perfect brightening blush for my under eyes and it's great for layering”2:00–2:04
  • “You can see it has a lot of color payoff so a little bit goes a long way with this”2:05–2:09
  • “I've used it with fingers brush and sponge and no pilling or patching which is really important for cream blushes especially if it's going on your under eyes”2:10–2:23
  • “She works beautifully and leaves the most subtle soft brightening under eye blush look”2:23–2:28
  • Source: Korean makeup favorites on brown skin - Aug 26, 2024
Brand note

lilybyred is a Korean brand that does soft, buildable color well — especially in blushes and eyeshadows. The Luv Beam Cheek Balm is the standout: a brightening cream blush that layers without pilling, sticks where you put it, and lasts. The eyeshadow palettes are pigmented but powdery, with some fallout. If you like subtle, natural-looking makeup that still shows up, this brand is worth a look.

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