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@amandaz reviewing lilybyred Luv Beam Cheek Balm at 13:47 in a YouTube Shorts videoLuv Beam Cheek Balm"This to me this is like a brightening blush."$15.50@amandaz reviewing lilybyred Luv Beam Cheek Mousse at 35:01 in a YouTube Shorts videoLuv Beam Cheek Mousse"Texture is very creamy."$14.99Mood It Palette"한국에서 4월 1일에 이게 지금 출시하는 신상들이거든요"$17.00@krystallee reviewing lilybyred Cupid Club Eyeshadow Palette Warm Membership at 14:22 in a YouTube Shorts videoMood Keyboard Cupid Club Edition Eyeshadow Palette"This palette is so good despite the colors being so light they're also very pigmented so even with just one layer of the shadow you can see the color."$24.24

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Luv Beam Cheek Balm
4.9Variant: 01Luv Beam Cheek Balm
  • “This to me this is like a brightening blush”
  • “I don't know how to describe it other than it gives me cheekbones I don't have. It gives me this kind of like plush cheek look”13:40–13:47
  • “It adds that brightness. It is again another one of those like secret weapon products in my routine when I feel like my entire makeup look looks flat. This a little bit just right on the cheeks and everything pops. Everything comes alive. I look more awake. Like my green eyes pop”13:47–13:57
  • “It sticks where you place it and does not move. It has longevity”14:24–14:30
  • “Even though there are some of these really emollient fluid kind of products that feel really kind of cosmetically elegant... This is one of those kind of like you're not expecting much maybe from a product like this and then somehow it like delivers on longevity genuina extra bonus points. It's phenomenal. Phenomenal”14:27–14:35
  • “This was a product that over and over again when I went to Korea people were recommending it and I see why”14:55–14:59
  • “I am fully on team Lily by Red, especially the Love Balms”14:59–15:06
  • Source: Top K beauty products of 2025 - Nov 18, 2025
Amanda ZAmanda Z128K subscribers
4.8Variant: 02 (innocent Pink)Luv Beam Cheek Balm
  • “I have not put this down since I bought it”1:49–1:52
  • “It's the perfect brightening blush for my under eyes and it's great for layering”2:00–2:04
  • “You can see it has a lot of color payoff so a little bit goes a long way with this”2:05–2:09
  • “I've used it with fingers brush and sponge and no pilling or patching which is really important for cream blushes especially if it's going on your under eyes”2:10–2:23
  • “She works beautifully and leaves the most subtle soft brightening under eye blush look”2:23–2:28
  • Source: Korean makeup favorites on brown skin - Aug 26, 2024
skybxyyskybxyy105K subscribers
Luv Beam Cheek Mousse
Mood It Palette
Mood Keyboard Cupid Club Edition Eyeshadow Palette
3.8Variant: Warm MembershipMood Keyboard Cupid Club Edition Eyeshadow Palette
  • “This palette is so good despite the colors being so light they're also very pigmented so even with just one layer of the shadow you can see the color”14:09–14:16
  • “For me strong eye makeup doesn't look good on me so I always go for like light shadows but they barely show up on my eyes and it takes so many layers of application for me to be able to see the color but this one just comes up so easily”14:22–14:29
  • “It also has a great texture it's very powdery”14:35–14:42
  • “It's not like the best quality because I sometimes notice like some shadows under my eyes after I do makeup with this but I mean I just kind of brush it off with this brush so it's not a huge deal for me”14:38–14:46
  • “This color is pretty it's very pigmented and it also lasts long I feel like this one doesn't really smudge so yeah I recommend this if you are warm neutral or light tone”14:50–14:57
  • Source: Olive Young Haul: What I Do and Don't Recommend - Jun 26, 2024
krystalleekrystallee392K subscribers
Brand note

lilybyred is a Korean brand that does soft, buildable color well — especially in blushes and eyeshadows. The Luv Beam Cheek Balm is the standout: a brightening cream blush that layers without pilling, sticks where you put it, and lasts. The eyeshadow palettes are pigmented but powdery, with some fallout. If you like subtle, natural-looking makeup that still shows up, this brand is worth a look.

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