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@aliandreea reviewing Milk Makeup Hydro Grip Hydrating Gel Skin Tint at 22:55 in a YouTube Shorts videoHydro Grip 12-Hour Hydrating Gel Skin Tint"The skin tint is Milk Makeup Hydro Grip Gel Tint and I wear the shade five."$38.00prakritisingh mentioning Milk Makeup Cooling Water Jelly Tint at 06:44 in their YouTube videoCooling Water Jelly Tint"I know it's not everybody's cup of tea because you need to know how to use this product cuz as soon as it touches your skin, it will really, really, really stain the skin and the color lasts."$26@juicyjas reviewing Milk Makeup Odyssey Lip Oil Gloss at 08:21 in a YouTube Shorts videoOdyssey Lip Oil Gloss"I think are still one of the best in the game."$26.00monica.raviii mentioning Milk Makeup Hydro Grip Primer at 01:40 in their YouTube videoHydro Grip Primer"I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face."$38monica.raviii mentioning Milk Makeup Hydro Grip Gel Concealer at 07:55 in their YouTube videoHydro Grip Hydrating Gel Concealer"That's such a good shade. I'm so excited."$29@ninaubhibeautyandfashion reviewing Milk Hydro Grip Primer at 03:24 in a YouTube Shorts videoHydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide"I like that this because it's just well, very grippy."$30.00@clairekookoo reviewing Milk Kush Mascara at 22:54 in a YouTube Shorts videoKUSH High Roll Defining & Volumizing Tubing Mascara"That mascara is so horrible on me, but it works for so many people."$29.00Lip + Cheek Cream Blush Stick"I used to love this cream blush because the sheer coverage and it doesn't have that strong color payoff. So it really works well for like everyday natural makeup look."$24j.uuuuudy mentioning Milk Makeup Pore Eclipse Matte Setting Spray at 18:10 in their YouTube videoPore Eclipse Matte Setting Spray"This is a setting spray I would not recommend."$38@kayla.ryan1 reviewing Milk Makeup RISE Lifting + Lengthening Mascara at 01:16 in a YouTube Shorts videoRISE Lifting + Lengthening Mascara"It keeps my lashes curled all day long it lengthens them a little bit."$28@ninaubhibeautyandfashion reviewing MILK Hydro Grip Gel Tint at 13:26 in a YouTube Shorts videoHydro Grip Hydrating Gel Skin Tint"This is a skin tint, so it's great for a very lightweight finish, but I do like the coverage it gives you because I do feel like it's a decent amount of coverage for a skin tint."$38.00@jooshica6178 reviewing Milk Makeup Contour Stick at 19:16 in a YouTube Shorts videoSculpt Stick Cream Contour Stick"The reason why I love this product is because of the shade. This shade toasted is just perfect for me."$24.00Melatonin Overnight Lip Mask"I like to apply something that is hydrating for the lips. And this time I went with a Milk Makeup overnight lip mask."$22@ninaubhibeautyandfashion reviewing MILK Hydro Grip Gel Concealer at 03:00 in a YouTube Shorts videoHydro Grip 12HR Hydrating Gel Stick Concealer"I was using this while I was on my staycation, and I have to say I was really impressed."$29.00

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Hydro Grip 12-Hour Hydrating Gel Skin Tint
4.7Variant: 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “The skin tint is Milk Makeup Hydro Grip Gel Tint and I wear the shade five”
  • “It actually has a really decent amount of coverage”4:13–4:16
  • “I feel like it's buildable to a medium, but it looks so beautiful and dewy and like you just applied skin care”4:13–4:25
  • “It gives you really gorgeous hydration throughout the day”
  • “I do get shiny in the T-zone, but I'm enjoying products with a little bit more hydration. This is that”4:32–4:37
  • “I would not recommend this if you have oily skin, but if you have normal to dry skin, I think you'll really enjoy this”4:37–4:47
  • “I find this applies really beautifully with fingers if you kind of melt it into the skin”4:47–4:51
  • “But I also really enjoy it with a brush”
  • Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025
Bekah SunBekah Sun22K subscribers
3.5Variant: 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “It goes on very similar to the Hydro Grip primer”32:31–32:40
  • “I actually have grown an appreciation for them trying something different because there isn't a single skin tint in this entire makeup bag that is like this”32:57–33:02
  • “For those of you that reach out to me that have more oily skin, but you want a glow that isn't necessarily greasy, I think that this is actually going to lock onto your skin if you wear a little bit of powder with it”33:14–33:24
  • “For me, I felt like it kind of highlighted my texture”33:34–33:40
  • “A couple hours in, the kind of grippy wet look of it went away, and then I was like, 'This just looks like a good long-wear skin-like skin tint.'”33:42–33:49
  • “I wouldn't count it out though for oily skin at the end of the day because it really lasted and it looked very skin-like in the process”34:07–34:10
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
Cooling Water Jelly Tint
3.5Variant: Please (adaptive Pink)Cooling Water Jelly Tint
Laura LeeLaura Lee4.6M subscribers
3Variant: BurstCooling Water Jelly Tint
Prakriti SinghPrakriti Singh457K subscribers
Odyssey Lip Oil Gloss
4.8Variant: AdventureOdyssey Lip Oil Gloss
juicyjasjuicyjas1.1M subscribers
Hydro Grip Primer
3.8Hydro Grip Primer
  • “I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face”1:52–1:57
  • “So, that's why I do prefer this one even though it is more expensive”2:03–2:09
  • “Coming in at $30. 1 oz of product coming in price per ounce, $30”1:40–1:45
  • “I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer”2:12–2:17
  • “the Milk Makeup comes in at $30 per ounce”
  • Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
Monica Ravi-ConwayMonica Ravi-Conway1.2M subscribers
3.7Hydro Grip Primer
estherdazeestherdaze26K subscribers
Hydro Grip Hydrating Gel Concealer
4.2Variant: 8Hydro Grip Hydrating Gel Concealer
Monica Ravi-ConwayMonica Ravi-Conway1.2M subscribers
Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
KUSH High Roll Defining & Volumizing Tubing Mascara
Lip + Cheek Cream Blush Stick
4.2Variant: WerkNo clip
Haley KimHaley Kim1.4M subscribers
Pore Eclipse Matte Setting Spray
RISE Lifting + Lengthening Mascara
Hydro Grip Hydrating Gel Skin Tint
Sculpt Stick Cream Contour Stick
4.7Variant: ToastedSculpt Stick Cream Contour Stick
JooshicaJooshica2.8M subscribers
Melatonin Overnight Lip Mask
Hydro Grip 12HR Hydrating Gel Stick Concealer
Brand note

Grip primers and jelly tints with a sticky, long-wear finish.

Milk Makeup is known for its Hydro Grip Primer, a tacky, water-based primer that helps makeup last longer without being overly sticky. The Cooling Water Jelly Tint is a highly pigmented, long-lasting blush that stains the skin and can be tricky to apply evenly. The brand's stick products have been downsized, but some creators still find them a good value. The Pore Eclipse Setting Spray is one to skip.

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