- “I love this primer”3:36–3:38
- “I don't have any problems with it”3:45–3:49
- “When I use it, my makeup is on point”3:47–3:51
- Source: My 2025 Makeup Favourites - Oct 30, 2025
Milk Makeup
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- “This smells like a floaty, you know, like when you were a kid and you put floaties on before you went to the pool. That is what it's giving. But my skin does feel hydrated. I love the tackiness in this. It won an award. This is a good one. The hydration really sinks into the skin”1:22–1:27
- “I feel very comfortable hydrated gripping instantly”1:31–1:35
- Source: Drugstore dupes for high-end makeup - Jul 19, 2024
- “I like that this because it's just well, very grippy”2:55–3:03
- “This really helps to make the skin tacky”
- “That immediately creates a really nice tacky finish to the skin, so everything kind of holds onto it”13:17–13:23
- Source: 10 minute I woke up like this makeup routine - May 23, 2026
- “It's one of those tacky, sticky primers”3:24–3:30
- Source: 10 minute everyday makeup routine for real life - Jun 6, 2026
- “I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face”1:52–1:57
- “So, that's why I do prefer this one even though it is more expensive”2:03–2:09
- “Coming in at $30. 1 oz of product coming in price per ounce, $30”1:40–1:45
- “I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer”2:12–2:17
- “the Milk Makeup comes in at $30 per ounce”
- Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
- “This is a tacky sticky primer. It's a clear water-based primer that once it dries down it turns very tacky and sticky which helps grip the makeup onto the skin”8:02–8:11
- “I think this is good if you're looking for a water-based primer”8:20–8:27
- “It is a little pricey”
- “I feel like it works. I guess it does make my makeup look nicer and last longer”8:34–8:41
- “It gets really really tacky which is nice”9:07–9:11
- Source: Ranking TikTok viral products again (brutally honest) - Jan 22, 2025
- “This is a long-wearing and gripping primer”0:45–0:53
- “It is so nice for a full face, for going out”0:51–0:54
- “I think it's sweat-proof”0:54–0:58
- “This is my tried and true”0:57–1:00
- “I've used it for years”
- “I've gone through dozens of bottles”0:59–1:04
- Source: Best Sephora Products You Need: Full Face + VIB Rouge Sale Haul - Apr 21, 2026
- “This is the glowy primer for us. Me, I'm talking about me who wants to look glowy, but I don't want to be oily”8:45–8:59
- “This is the one when I want to be glowy cuz it grips onto your foundation. It doesn't make me look greasy”8:59–9:14
- “But this is a glowy primer for every skin type because it is first and foremost a gripping primer, but it has the artificial glow to it”9:19–9:32
- “I have been absolutely loving this one”9:41–9:43
- Source: Best makeup releases of 2025 - Dec 11, 2025
- “This is great. Do I like this? Yes. If I were gifted this, I would be like, 'Heck yeah.'”9:50–9:57
- “It feels really nice. It doesn't peel under makeup. And this is one of my preferred grippy primers”9:59–10:06
- Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026
Brand note
Milk Makeup is best known for its Hydro Grip line, which uses a tacky, water-based formula to help makeup stay put. The Hydro Grip primer creates a sticky base that holds foundation well, though some find it less grippy than competitors. The matching skin tint offers light-to-medium coverage with a hydrating, skin-like finish—creators say it works best for normal to dry skin, while oily types may need powder. The Cooling Water Jelly Tint is a highly pigmented blush stain that lasts all day but can be patchy and stains clothes easily.
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