Milk Makeup

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@ninaubhibeautyandfashion reviewing MILK Hydro Grip Gel Concealer at 03:00 in a YouTube Shorts video

Hydro Grip 12HR Hydrating Gel Stick Concealer"I was using this while I was on my staycation, and I have to say I was really impressed."$29.00

@moorebeautifully reviewing Milk Makeup Hydro Grip Concealer at 41:35 in a YouTube Shorts video

Hydro Grip Hydrating Gel Concealer"This is really, really balmy. Like this is really really a almost emollient kind of concealer."$29 Future Fluid Creamy Longwear Hydrating Concealer"Really, really love it."$30.00

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Hydro Grip 12HR Hydrating Gel Stick Concealer

4.2Variant: 8

“I was using this while I was on my staycation, and I have to say I was really impressed”
“That kind of really covers up the darkness”
“I do like this because this is also very grippy”3:00–3:03
Source: 10 minute I woke up like this makeup routine - May 23, 2026

Nina Ubhi Beauty & Fashion21K subscribers

4.2Variant: 8

“That's such a good shade. I'm so excited”7:24–7:30
“It blends out really nicely and gives me really freaking good coverage”7:55–7:59
“I actually really like this”8:10–8:12
“I think shade range it gets a five out of five. I'm really impressed”8:17–8:24
“I love that it's super hydrating. It's not settling into my fine lines. It actually looks really smooth”8:40–8:45
“I give the formulation so far a four out of five”
“We're going to toast toast to the new Milk Makeup Concealer”8:59–9:05
“I was surprised about these three guys”
Source: Full face of new overhyped viral makeup review - Jan 24, 2026

Monica Ravi-Conway1.3M subscribers

1.5Variant: 8

“Every time I try to put this on my face it tries to escape from me. It just gathers up, it separates, it looks really thick and it just moves around”0:55–1:02
“Even if I set it with a ton of powder, it's just beyond hydrating that it just eats up that powder and creates kind of a paste and it just creates extra skin texture that I just don't have naturally”1:04–1:10
“When I wear this my skin looks worse, unfortunately”1:14–1:20
“It's just beyond too hydrating and thick that it just creases immediately and falls into fine lines like crazy”1:44–1:51
Source: Best and worst of latest makeup launches - Feb 25, 2026

Julia Adams MUA286K subscribers

Hydro Grip Hydrating Gel Concealer

3.5Variant: 1

“This is really, really balmy. Like this is really really a almost emollient kind of concealer”41:25–41:35
“It freaking stays where it's put really nicely”41:35–41:45
“This sucks for covering up acne. It also can't twist back down. So, if you twist it up too far, you're not going to get this sucker down”41:43–41:47
“Where these stick concealers usually fail is under your eyes because it's so thin and they're usually drier. This looked incredible on my under eyes”41:54–41:58
“I don't think that this works for all skin types because I can clearly see the reviews. Like, some people really, really hate this”42:09–42:12
Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026

Sophie 🎀1.9K subscribers

3.5

“I really like the skin tint from this line, so I figured I would try out the concealer too”2:45–2:49

DermAngelo880K subscribers

Future Fluid Creamy Longwear Hydrating Concealer

4.9Variant: 21W

“Really, really love it”
Source: My 2025 Makeup Favourites - Oct 30, 2025

Tamara Renaye216K subscribers

Brand note

Milk Makeup is best known for its Hydro Grip line, which uses a tacky, water-based formula to help makeup stay put. The Hydro Grip primer creates a sticky base that holds foundation well, though some find it less grippy than competitors. The matching skin tint offers light-to-medium coverage with a hydrating, skin-like finish—creators say it works best for normal to dry skin, while oily types may need powder. The Cooling Water Jelly Tint is a highly pigmented blush stain that lasts all day but can be patchy and stains clothes easily.

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