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@aliandreea reviewing Milk Makeup Hydro Grip Hydrating Gel Skin Tint at 22:55 in a YouTube Shorts videoHydro Grip 12-Hour Hydrating Gel Skin Tint"It's perfect for now for when it's like cold and dry because it's very hydrating and it has that sheen to it."$38.00laura88lee mentioning MILK Cooling Water Jelly Tint at 14:26 in their YouTube videoCooling Water Jelly Tint"I know it's not everybody's cup of tea because you need to know how to use this product cuz as soon as it touches your skin, it will really, really, really stain the skin and the color lasts."$24@juicyjas reviewing Milk Makeup Odyssey Lip Oil Gloss at 08:21 in a YouTube Shorts videoOdyssey Lip Oil Gloss"I think are still one of the best in the game."$26.00monica.raviii mentioning Milk Makeup Hydro Grip Primer at 01:40 in their YouTube videoHydro Grip Primer"I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face."$38monica.raviii mentioning Milk Makeup Hydro Grip Gel Concealer at 07:55 in their YouTube videoHydro Grip Hydrating Gel Concealer"That's such a good shade. I'm so excited."$29Lip + Cheek Cream Blush Stick"I used to love this cream blush because the sheer coverage and it doesn't have that strong color payoff. So it really works well for like everyday natural makeup look."$24j.uuuuudy mentioning Milk Makeup Pore Eclipse Matte Setting Spray at 18:10 in their YouTube videoPore Eclipse Matte Setting Spray"This is a setting spray I would not recommend."$38@kayla.ryan1 reviewing Milk Makeup RISE Lifting + Lengthening Mascara at 01:16 in a YouTube Shorts videoRISE Lifting + Lengthening Mascara"It keeps my lashes curled all day long it lengthens them a little bit."$28Melatonin Overnight Lip Mask"I like to apply something that is hydrating for the lips. And this time I went with a Milk Makeup overnight lip mask."$22

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Hydro Grip 12-Hour Hydrating Gel Skin Tint
Cooling Water Jelly Tint
3.5Variant: Please (adaptive Pink)Cooling Water Jelly Tint
Laura LeeLaura Lee4.6M subscribersJUN 2025
3Variant: BurstCooling Water Jelly Tint
Prakriti SinghPrakriti Singh457K subscribersJAN 2026
Odyssey Lip Oil Gloss
4.8Variant: AdventureOdyssey Lip Oil Gloss
juicyjasjuicyjas1.1M subscribersAPR 2026
Hydro Grip Primer
3.8Hydro Grip Primer
  • “I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face”1:52–1:57
  • “So, that's why I do prefer this one even though it is more expensive”2:03–2:09
  • “Coming in at $30. 1 oz of product coming in price per ounce, $30”1:40–1:45
  • “I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer”2:12–2:17
  • “the Milk Makeup comes in at $30 per ounce”
  • Source: Drugstore vs high-end makeup price per ounce comparison
Monica Ravi-ConwayMonica Ravi-Conway1.2M subscribersAPR 2026
3.7Hydro Grip Primer
estherdazeestherdaze26K subscribersJAN 2025
Hydro Grip Hydrating Gel Concealer
4.2Variant: 8Hydro Grip Hydrating Gel Concealer
  • “That's such a good shade. I'm so excited”7:24–7:30
  • “It blends out really nicely and gives me really freaking good coverage”7:55–7:59
  • “I actually really like this”8:10–8:12
  • “I think shade range it gets a five out of five. I'm really impressed”8:17–8:24
  • “I love that it's super hydrating. It's not settling into my fine lines. It actually looks really smooth”8:40–8:45
  • “I give the formulation so far a four out of five”
  • “We're going to toast toast to the new Milk Makeup Concealer”8:59–9:05
  • “I was surprised about these three guys”
  • Source: Full face of new overhyped viral makeup review
Monica Ravi-ConwayMonica Ravi-Conway1.2M subscribersJAN 2026
Lip + Cheek Cream Blush Stick
4.2Variant: WerkNo clip
Haley KimHaley Kim1.4M subscribersJAN 2026
Pore Eclipse Matte Setting Spray
RISE Lifting + Lengthening Mascara
Melatonin Overnight Lip Mask
Brand note

Grip primers and jelly tints with a sticky, long-wear finish.

Milk Makeup is known for its Hydro Grip Primer, a tacky, water-based primer that helps makeup last longer without being overly sticky. The Cooling Water Jelly Tint is a highly pigmented, long-lasting blush that stains the skin and can be tricky to apply evenly. The brand's stick products have been downsized, but some creators still find them a good value. The Pore Eclipse Setting Spray is one to skip.

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