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@aliandreea reviewing NARS Soft Matte Complete Concealer at 07:20 in a YouTube Shorts videoSoft Matte Complete Concealer"This is one of my holy grail pot concealers like ever."$36.00makeupbynikkilarose mentioning NARS NARS Radiant Creamy Concealer at 11:31 in their YouTube videoRadiant Creamy Concealer"Nothing comes in mind easier and faster than radiant creamy concealer from Nars."$36.00@aliandreea reviewing NARS Light Reflecting Foundation at 07:33 in a YouTube Shorts videoLight Reflecting Advanced Skincare Foundation"Best foundation there is."$55.00aliandreea mentioning NARS Natural Matte Longwear Foundation at 11:10 in their YouTube videoNatural Matte Longwear Foundation"This is the most long-lasting for me."$55.00aliandreea mentioning NARS The Multiple at 15:12 in their YouTube videoThe Multiple"This would have been my third product."$40.00@prakritisingh reviewing NARS Blush at 09:07 in a YouTube Shorts videoBlush"I just can't figure out why it's viral."$36.00@risadoesmakeup reviewing NARS Insatiable Longwear Liquid Blush at 07:17 in a YouTube Shorts videoInsatiable Afterglow Liquid Blush"Depending on how much you use, you can either achieve a seamless wash of color or you can build it up for a full glam full blushy blushed effect."$34.00Laguna Bronzing Powder"It truly is like the bronzer that got me in love with bronzer."$44.00@lisajmakeup reviewing NARS Explicit Lipstick at 28:27 in a YouTube Shorts videoExplicit Refillable Satin Lipstick"Really pretty kind of toffee nude color."$42.00@kayla.ryan1 reviewing NARS Nars Light Reflecting Hydrating Primer at 00:30 in a YouTube Shorts videoLight Reflecting Hydrating Primer"I really, really like this primer and I never even would have thought twice about this seeing it in Sephora, but one of the Sephora workers is a makeup artist as well, and he swore up and down by this primer."$44.00laura88lee mentioning NARS Highlighter at 22:40 in their YouTube videoLight Reflecting Luminizing Powder"Look at that. What in the world is that? Like 2016 call baby."$42.00avatarling mentioning NARS Light Reflecting Pressed Setting Powder at 10:07 in their YouTube videoLight Reflecting Pressed Setting Powder"A powder that I really like that doesn't take away the glow from this is the NARS light reflecting one that will keep the glow but just set ever so slightly."$45.00Yachiyo Kabuki Brush"this is one of my most used brushes"$40.00beautywithin mentioning NARS Soft Matte Tinted Lip Balm at 09:47 in their YouTube videoSoft Matte Tinted Lip Balm"This is probably the most different of all lip balms within this category because it goes against traditionally what you would expect as a lip balm because it's actually matte."$28.00alexandraanele mentioning NARS Natural Radiant Longwear Foundation at 00:41 in their YouTube videoNatural Radiant Longwear Foundation"Loved the finish. I loved it."$55.00j.uuuuudy mentioning NARS Powder Blush at 31:03 in their YouTube videoPowder Blush"The formula on this is quite sheer. It's not very pigmented."$36.00

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Soft Matte Complete Concealer
4.9Variant: CaramelSoft Matte Complete Concealer
  • “This is one of my holy grail pot concealers like ever”6:03–6:10
  • “The shade match, the coverage, the wear. I wore this on my wedding day. It's just tea”6:08–6:12
  • “She comes in at $36, which you might say is really, really expensive cuz that's what I always get in the comment section when I bring up this concealer”6:16–6:19
  • “You get .22 oz of product coming in at $163 per ounce”
  • “I've used this almost every single day. I still have this much product in her. I probably have at least another eight months left in this. And I've probably used this for over a year”6:45–6:49
  • “If you're someone like me who has consistent hyperpigmentation, acne scars, I would go with Nars here cuz it just makes sense for the price for value at that point”7:01–7:04
  • Source: Drugstore vs high-end makeup price per ounce comparison
Monica Ravi-ConwayMonica Ravi-Conway1.2M subscribersAPR 2026
4.8Variant: CustardSoft Matte Complete Concealer
Ali AndreeaAli Andreea1.4M subscribersMAY 2026
Radiant Creamy Concealer
4.9Variant: CustardRadiant Creamy Concealer
Ali AndreeaAli Andreea1.4M subscribersMAY 2026
4.8Variant: Vanilla & CustardRadiant Creamy Concealer
Jaclyn HillJaclyn Hill5.4M subscribersJUL 2025
4.8Variant: CaramelRadiant Creamy Concealer
Prakriti SinghPrakriti Singh457K subscribersMAR 2026
4.6Radiant Creamy Concealer
  • “This product is phenomenal in terms of layering, building up, and also for touch-ups. No matter how many times I build up or layer this product within reason, it does not end up looking heavy or cakey”11:21–11:27
  • “It has a really beautiful creamy satin dry down finish to it that looks just so beautiful and skin-like under the eyes, in the T-Zone, wherever you're using this concealer”11:31–11:38
  • “It's a phenomenal formula that's absolutely worth checking out. It's a cult classic for a reason and it's held up to all the new formulas on the market. In my opinion, it's just a solid, solid formula”
  • Source: Luxury vs drugstore: where to spend your money
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribersMAR 2025
Light Reflecting Advanced Skincare Foundation
4.9Light Reflecting Advanced Skincare Foundation
Ali AndreeaAli Andreea1.4M subscribersFEB 2026
4.5Light Reflecting Advanced Skincare Foundation
  • “I feel this is my like twice or twice bottle. That means a lot”11:51–11:59
  • “Whenever a lot of my students are like wondering so many cushions and they just want it to settle it doesn't care about the money I always recommend this”12:01–12:11
  • “This is more the semi matte but definitely dry skin girly if you do the good skin care you can use it”12:14–12:22
  • “Compared to other glow foundation a lot more coverage”12:24–12:31
  • “Sally said this feels the most foundation other ones feels all like a tinted moisturizer”12:29–12:36
  • “If you guys are a lot more fair than me, definitely they have a really pretty like a light light tones colors, not orangey. Very nice”12:42–12:52
  • “As time goes by, it just look like I put the setting powder”13:02–13:07
  • “It doesn't because only glow foundation some makes it like uh like too much shine. So the pores are so shiny. So we don't want that”13:07–13:12
  • Source: I spent $700 testing 8 luxury foundations
CYoungCYoung84K subscribersAPR 2026
MENTIONSLight Reflecting Advanced Skincare Foundation
Tina YongTina Yong3.9M subscribersFEB 2026
Natural Matte Longwear Foundation
4.9Variant: PunjabNatural Matte Longwear Foundation
  • “This foundation is the one that answers all of my needs when it comes to foundation”
  • “It's matte, but like a beautiful, very modern matte”8:02–8:10
  • “It's super longwear, super super longwear, and it feels like a serum on the skin”
  • “As you are buffing the foundation, you can see how it just evens out the skin”8:50–8:54
  • “If you are also someone that looks for a foundation that will blur the pores, that will blur the fine lines, that would just make your skin look very even, very aromagen”10:12–10:20
  • “I would say this is absolutely perfection if you have combination and oily skin”10:35–10:41
  • Source: New makeup releases review and demo
Ali AndreeaAli Andreea1.4M subscribersMAR 2026
The Multiple
4.6Variant: FlingThe Multiple
Ali AndreeaAli Andreea1.4M subscribersMAR 2026
4.6Variant: Bad HabitsThe Multiple
  • “If you have large pores and if you like to apply your blush more like in the center of the face, you're going to be obsessed with the multiple because the multiple will really blur your pores and it's very very very long-lasting”17:01–17:11
  • “You can use it on the eyes, on the lips, on the cheeks. It's a multiple use product”17:29–17:34
  • “I love multiple for me. It's just something that always worked”20:11–20:18
  • “What a beautiful color. Bad habits”20:18–20:23
  • Source: Effortless spring face with my go-to products
Ali AndreeaAli Andreea1.4M subscribersMAR 2026
Blush
Insatiable Afterglow Liquid Blush
4.6Insatiable Afterglow Liquid Blush
  • “Depending on how much you use, you can either achieve a seamless wash of color or you can build it up for a full glam full blushy blushed effect”6:11–6:19
  • “I have no highlighter on... I felt like this blush alone was enough”7:17–7:22
  • “It doesn't emphasize my pores or fine lines”7:22–7:33
  • “This lasted longer than pretty much any other liquid blush I have tried in a while”7:28–7:38
  • “It contains peptides to give the skin a plumper-looking appearance and also ceramides to strengthen the skin barrier and to soften and to hydrate”7:38–7:43
  • Source: 5 new makeup releases that are actually perfect
Risa Does MakeupRisa Does Makeup478K subscribersMAY 2026
Laguna Bronzing Powder
4.9Variant: Samoa (discontinued) / LagunaNo clip
  • “It truly is like the bronzer that got me in love with bronzer”5:54–5:57
  • “The NARS bronzers, they stand up to the test of time”6:17–6:26
  • “Even if I could only pick one powder bronzer, I think I would still go with the NARS just because I know the formula”6:29–6:33
  • “I think that NARS still remains supreme and is still one of my most used makeup products and one of my absolute favorite bronzer formulas”6:39–6:44
  • “If you're looking for a bronzer that's not necessarily trendy or new, but you just want a product that you know you'll reach for, a product that you know will be a good formula and always look really beautiful on your skin, go with the NARS”6:47–6:50
  • “I do think NARS really has nailed the formulation with their bronzers”6:59–7:03
  • “The fact that they've withstood the test of time and it's still one of their best products makes it a standout”7:06–7:11
  • Source: Sephora Sale 2026 Holy Grails: My Favorite Products
Dacey CashDacey Cash517K subscribersAPR 2026
Explicit Refillable Satin Lipstick
Light Reflecting Hydrating Primer
Light Reflecting Luminizing Powder
Light Reflecting Pressed Setting Powder
4.9Variant: CrystalLight Reflecting Pressed Setting Powder
  • “This is just brilliant. I absolutely love this little guy”10:05–10:10
  • “This is a very lightweight setting powder that is just going to lightly set, not add any color or coverage, doesn't mattify at all, but adds this lovely subtle, glorious sheen to the face”10:12–10:22
  • “I really enjoy using this when I don't want to change the finish of the base product that I have on”10:31–10:37
  • “It works really well on my dry skin, never looks dry, and just gives that perfected sheen look to it”10:50–10:56
  • “It very much gives a pretty undetectable finish, say for that slight sheen when it catches the light or when you turn your face. It looks very, very beautiful on and I still reach for it a lot this year”10:54–11:03
  • Source: Best makeup of 2025
AvatarLingAvatarLing3K subscribersDEC 2025
Yachiyo Kabuki Brush
4.9No clip
  • “this is one of my most used brushes”25:08–25:10
  • “it is the perfect floppy density”25:19–25:22
  • “this brush can be used for blush, bronzer, and setting powder and highlight”
  • “it is going to just caress the face so beautifully”25:35–25:39
  • “it always gives you an airbrushed effect with your makeup”
  • “it is nice and small and manageable so it doesn't control the face with too much product on too large of an area on the base”25:42–25:54
  • “you get precision but a soft application”
  • Source: Sephora Sale 2026 Holy Grails: My Favorite Products
Dacey CashDacey Cash517K subscribersAPR 2026
Soft Matte Tinted Lip Balm
2Soft Matte Tinted Lip Balm
  • “This is probably the most different of all lip balms within this category because it goes against traditionally what you would expect as a lip balm because it's actually matte”8:55–9:04
  • “This is giving soft focus lipstick vibes with a very sheer coverage with neutral shades”9:10–9:16
  • “It says it's a lip balm, but it just doesn't nourish my lips”9:45–9:49
  • “It gives just like ever so slightly a little bit of like nourishment, but it's not long-lasting”9:47–9:53
  • “It's not shiny”
  • “It's not moisturizing”
  • “For the price point of $38, I do have a little bit of regret”10:07–10:13
  • Source: Ranking my best lip balms: viral, k-beauty & high-end
Beauty WithinBeauty Within2.7M subscribersJUL 2025
Natural Radiant Longwear Foundation
Powder Blush
Brand note

Complexion staples with a satin finish and reliable wear.

NARS is a makeup brand that creators consistently reach for when they want a base that performs — the Light Reflecting Foundation and both concealers get called out for a semi-matte, skin-like finish that wears well through the day. The Radiant Creamy Concealer in particular is treated as a workhorse: creamy, buildable, and natural-looking under the eyes, though it fades around the six-hour mark. The brand suits people who want reliable, polished complexion products rather than experimental textures or trends.

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