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2.5Afterglow Lip Balm
2Soft Matte Tinted Lip Balm
  • “This is probably the most different of all lip balms within this category because it goes against traditionally what you would expect as a lip balm because it's actually matte”8:55–9:04
  • “This is giving soft focus lipstick vibes with a very sheer coverage with neutral shades”9:10–9:16
  • “It says it's a lip balm, but it just doesn't nourish my lips”9:45–9:49
  • “It gives just like ever so slightly a little bit of like nourishment, but it's not long-lasting”9:47–9:53
  • “It's not shiny”
  • “It's not moisturizing”
  • “For the price point of $38, I do have a little bit of regret”10:07–10:13
  • Source: Ranking my best lip balms: viral, k-beauty & high-end - Jul 20, 2025
Brand note

NARS is a brand that delivers serious pigment payoff and staying power, especially in its concealer range. The Soft Matte Complete Concealer is the clearest anchor here — a thick, high-coverage formula that creators consistently reach for spot-concealing blemishes and evening out texture, though several note it can read dry under the eyes. The brand suits anyone who prioritizes coverage and longevity over a dewy or skin-like finish; trade-offs include a heavier feel and a formula that demands a targeted hand.

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