- “Man, I want to like it. I really really do”9:51–9:55
- “They're good, but they're still so slippy”9:53–10:00
- “I don't find myself reaching for this formula because the entire cosmetic world a few years ago decided to put out a bunch of tinted lip balms in this vein and so we really have our pick of the litter”10:05–10:12
- “I just don't think that like it's that good in the grand scheme of things”10:22–10:26
- Source: NARS Friends & Family: What's worth it & what's not - May 21, 2026
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- “This is probably the most different of all lip balms within this category because it goes against traditionally what you would expect as a lip balm because it's actually matte”8:55–9:04
- “This is giving soft focus lipstick vibes with a very sheer coverage with neutral shades”9:10–9:16
- “It says it's a lip balm, but it just doesn't nourish my lips”9:45–9:49
- “It gives just like ever so slightly a little bit of like nourishment, but it's not long-lasting”9:47–9:53
- “It's not shiny”
- “It's not moisturizing”
- “For the price point of $38, I do have a little bit of regret”10:07–10:13
- Source: Ranking my best lip balms: viral, k-beauty & high-end - Jul 20, 2025
Brand note
NARS is a brand that delivers serious pigment payoff and staying power, especially in its concealer range. The Soft Matte Complete Concealer is the clearest anchor here — a thick, high-coverage formula that creators consistently reach for spot-concealing blemishes and evening out texture, though several note it can read dry under the eyes. The brand suits anyone who prioritizes coverage and longevity over a dewy or skin-like finish; trade-offs include a heavier feel and a formula that demands a targeted hand.
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