- “They are absolutely fantastic”25:04–25:06
- “It has this beautiful plushness and it really keeps the lips nourished and hydrated without it being a really oily formula, without it being a very sticky formula”25:23–25:29
- “It's really doing a good job of adding that glossy kind of filled in line look while also actually working”25:34–25:45
- “It is just as beautiful as a skincare product as it is an aesthetic kind of item”25:45–25:55
- “All of the shades are gorgeous”
- “As far as affordable lip balms go, they are definitely some of the best”26:13–26:19
- “I did a whole roundup of like a ton of luxury lip balms and these came out basically on top”26:19–26:24
- Source: Best drugstore makeup, ever - Feb 9, 2025
Naturium
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- “The Naturium phyto glow lip balms are some of the absolute best on the market”43:38–43:48
- “If you're just looking for a good lip balm that is going to help repair your lips, this is why I've used this one up so much”43:51–43:56
- “It is incredibly cushiony on the lips, so it just feels quite comforting when it goes on”44:31–44:37
- “From a texture standpoint, it is just as good, if not better, than all of the more pricey products that we talked about”44:37–44:43
- “Some of the newer tubes are a little thick, and they are harder to squeeze out. That is a packaging problem that they need to fix”45:11–45:18
- “If you deal with arthritis in your hands or anything like that, I would not recommend these”45:46–45:52
- “As far as one of the most cushiony, glossy formulas out there that you can get at an affordable price, definitely Naturium is where it's at”45:52–45:59
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
- “They are $10”
- “They come in 13 different shades, which is awesome”12:01–12:10
- “I love these”
- “They have a sheer wash of color”12:07–12:12
- “It glides on beautifully”12:10–12:16
- “It's not sticky”
- “It's nourishing, but nothing too heavy”12:13–12:18
- “It actually has a decent color payoff”12:16–12:20
- Source: Ranking my best lip balms: viral, k-beauty & high-end - Jul 20, 2025
- “Naturium also recently came out with this version, but with SPF”13:12–13:21
- “It has SPF 45”
- Source: Ranking my best lip balms: viral, k-beauty & high-end - Jul 20, 2025
- “I still have not moved on from the Naturium lip balms”
- “The amount of pigment and shine is perfect”
- Source: Best drugstore makeup under $20 - Mar 26, 2026
- “Because these have SPF added, I was worried that that was really going to alter the lip balm formula that I love so much, but it really didn't”25:51–25:55
- “They still have that amazing thick, cushy feel and shiny wet finish”25:58–26:03
- “At first, these do have a pretty strong but sweet mint scent. However, the chemical sunscreen taste does start to come through pretty quickly”26:03–26:07
- “I feel like this is going to really just be up to personal preference depending on your level of tolerance for that chemical sunscreen taste”26:18–26:22
- “If you are okay with it, as long as it's not something that's like overly intense and you really love the Naturium lip balm formula, then this may be right up your alley”26:29–26:33
- Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
- “I love this lip balm again”1:53–1:58
- “I like thick hydrating lip balms”1:38–1:41
- “There's a time and a place for this though”1:57–2:02
- “If I'm talking to people all day I'm not going to put this lip balm on because it can be a little sticky”2:00–2:04
- Source: Purchase or pass on viral lip balms - Mar 20, 2026
Brand note
Naturium is a brand that shows up in creator routines for its straightforward, effective skincare and body care at a price point that doesn't hurt. The Phyto-Glow Lip Balm is the clearest anchor — creators consistently call it cushiony, glossy, and genuinely hydrating, with a texture that holds up against pricier options, though some note the tubes can be hard to squeeze and the SPF version has a chemical sunscreen taste. The body wash line also gets attention, particularly for smoothing KP-prone skin, but individual formulas vary in lather and hydration.
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