Not Your Mother's

Not Your Mother's is a drugstore haircare brand that punches above its price point, especially for textured hair and styling needs. The Clean Freak dry shampoo is a standout — it's lightweight, absorbs oil without leaving a heavy white cast, and actually leaves roots looking refreshed and voluminous rather than dull. The brand's styling products, like the Curl Talk cream, focus on hydration and softness for curly hair, though the range is broad enough that results vary by product.