- “The key to super soft silky hair that is also detangled is using a leave-in conditioner”5:17–5:21
- “This one also has some heat protectant in it”5:21–5:25
- Source: My everything shower routine: hygiene tips, hair care, body care - Dec 11, 2024
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- “This is a bloody expensive product. This is 3525 and I hated it”
- “Little if I used, it used to not do anything for my hair. And if I use even a little bit more, it would directly make my hair oily and sticky. Which I didn't like”
- “I could not find a balance of correctly using this product even in spite of finishing the entire bottle”
- “I also felt like it's just a very very basic leave-in conditioner any leave-in conditioner can do what this is claiming to do didn't find anything special about this product which is why I don't like it and I'm gonna say bye to it”
- Source: 2025 product empties: buy or bye? - Dec 13, 2025
Brand note
OUAI is a haircare brand that creators reach for when they want something that smells nice and feels like a treat, but the actual performance can be inconsistent. The Leave In Conditioner is the most talked-about product, and it's divisive: one creator found it impossible to use without making her hair oily or sticky, while another liked it for detangling and heat protection. The Detox Shampoo gets a straightforward recommendation for weekly buildup removal, and the Scalp Serum is pleasant but unproven so far. If you're after reliable results, you might find better options elsewhere.
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