- “The key to super soft silky hair that is also detangled is using a leave-in conditioner”5:17–5:21
- “This one also has some heat protectant in it”5:21–5:25
- Source: My everything shower routine: hygiene tips, hair care, body care - Dec 11, 2024
See reviews of these products
Leave In Conditioner"The key to super soft silky hair that is also detangled is using a leave-in conditioner."$32
Scalp Serum"I haven't been using it long enough to truly see that much of a difference yet but it smells really good."$54.00Curl Crème"She likes the Ouai curl cream."$32
Detox Shampoo"It's really important to use a detox shampoo at least once a week especially if you use a lot of products in your hair."$34.00Scalp & Body Scrub"This smelt really coconut-y and sugary."$42.00Browse more
- “This is a bloody expensive product. This is 3525 and I hated it”
- “Little if I used, it used to not do anything for my hair. And if I use even a little bit more, it would directly make my hair oily and sticky. Which I didn't like”
- “I could not find a balance of correctly using this product even in spite of finishing the entire bottle”
- “I also felt like it's just a very very basic leave-in conditioner any leave-in conditioner can do what this is claiming to do didn't find anything special about this product which is why I don't like it and I'm gonna say bye to it”
- Source: 2025 product empties: buy or bye? - Dec 13, 2025
- “I haven't been using it long enough to truly see that much of a difference yet but it smells really good”5:04–5:09
- “It doesn't seem to make my hair oily or greasy or anything like that”5:09–5:13
- Source: My everything shower routine: hygiene tips, hair care, body care - Dec 11, 2024
Variant: Fragrance Free
- “She likes the Ouai curl cream”
- Source: Life Changing Hair Products You Need Right Now - Mar 20, 2026
- “It's really important to use a detox shampoo at least once a week especially if you use a lot of products in your hair”1:59–2:05
- “This is how you get rid of the buildup of oil and product in your hair”2:05–2:11
- Source: My everything shower routine: hygiene tips, hair care, body care - Dec 11, 2024
- “This smelt really coconut-y and sugary”
- “If you like coconut which I don't. So I was not the biggest fan of this”
- “It's actually a decent body scrub there is nothing wrong with it. It does exfoliate it does help kind of get rid of ingrown hair and it makes your skin feel very very soft”
- “The price point is 4700 so I do feel like there are cheaper alternatives... I feel like there are better cheaper alternative”
- “If you are one of those like oh I want to pamper myself with a luxe smelling scrub then you can check it out”
- Source: 2025 product empties: buy or bye? - Dec 13, 2025
Brand note
OUAI is a haircare brand that creators reach for when they want something that smells nice and feels like a treat, but the actual performance can be inconsistent. The Leave In Conditioner is the most talked-about product, and it's divisive: one creator found it impossible to use without making her hair oily or sticky, while another liked it for detangling and heat protection. The Detox Shampoo gets a straightforward recommendation for weekly buildup removal, and the Scalp Serum is pleasant but unproven so far. If you're after reliable results, you might find better options elsewhere.
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