- “The key to super soft silky hair that is also detangled is using a leave-in conditioner”5:17–5:21
- “This one also has some heat protectant in it”5:21–5:25
- Source: My everything shower routine: hygiene tips, hair care, body care - Dec 11, 2024
See Reviews of These Products
Leave In Conditioner"The key to super soft silky hair that is also detangled is using a leave-in conditioner."$32
Scalp & Body Scrub"It is so good."$42.00
Detox Shampoo"Weey Detox... are better for normal to oily scalps."$34.00
Bond Repair Balm Mask"I am obsessed with this. I'm obsessed with this."$38.00Curl Crème"She likes the Ouai curl cream."$32
Scalp Serum"I haven't been using it long enough to truly see that much of a difference yet but it smells really good."$54.00
St. Barts Hair & Body Mist"It's a tropical scent without being coconut."$28.00
Bond Repair Balm"This actually immediately reminded me of the Unove Deep Damage Repair Mask. It has that same balmy almost kind of prolottomy quality to it, but it's actually lighter and has better glide in my hair."$50.00Browse More
- “Honestly, I don't like it”
- “I forgot that I don't really like this”19:22–19:28
- “It's a little heavy for my hair”19:26–19:29
- “It's just not my favorite, unfortunately”19:37–19:42
- Source: Huge project pan update 2026 - Jun 20, 2026
- “This is a bloody expensive product. This is 3525 and I hated it”
- “Little if I used, it used to not do anything for my hair. And if I use even a little bit more, it would directly make my hair oily and sticky. Which I didn't like”
- “I could not find a balance of correctly using this product even in spite of finishing the entire bottle”
- “I also felt like it's just a very very basic leave-in conditioner any leave-in conditioner can do what this is claiming to do didn't find anything special about this product which is why I don't like it and I'm gonna say bye to it”
- Source: 2025 product empties: buy or bye? - Dec 13, 2025
- “It is so good”
- “It's expensive and I did not buy this with my own money, but I absolutely would”
- “The formula on this is also pretty unique because it's like oily and it is gritty but not in the same way that like a Tree Hut scrub would be gritty”20:15–20:19
- “This is so worth the investment”
- “I can't even tell you”
- “I finally got through it”
- Source: Beauty empties: what's worth your money and what's not - Dec 14, 2025
Variant: St Barts
- “The formula is great and the scent is next level and is also going to be perfect for the upcoming season”1:57–2:03
- “It smells amazing”
- “Regular price I have a kind of a hard time justifying it, but if you are looking for something more fun, more elevated and you're looking to splurge, I would highly recommend the St. Barts body scrub”2:22–2:29
- Source: Body care products worth your money at the Sephora VIB Sale 2026 - Apr 5, 2026
- “This smelt really coconut-y and sugary”
- “If you like coconut which I don't. So I was not the biggest fan of this”
- “It's actually a decent body scrub there is nothing wrong with it. It does exfoliate it does help kind of get rid of ingrown hair and it makes your skin feel very very soft”
- “The price point is 4700 so I do feel like there are cheaper alternatives... I feel like there are better cheaper alternative”
- “If you are one of those like oh I want to pamper myself with a luxe smelling scrub then you can check it out”
- Source: 2025 product empties: buy or bye? - Dec 13, 2025
- “Weey Detox... are better for normal to oily scalps”
- Source: Best Amazon Prime Day 2026 Beauty Deals - Jun 23, 2026
- “It's really important to use a detox shampoo at least once a week especially if you use a lot of products in your hair”1:59–2:05
- “This is how you get rid of the buildup of oil and product in your hair”2:05–2:11
- Source: My everything shower routine: hygiene tips, hair care, body care - Dec 11, 2024
- “I am obsessed with this. I'm obsessed with this”20:19–20:24
- “I didn't think that I would be, but this is so good”
- “It is lightweight, but also so conditioning”20:43–20:48
- “It made my hair feel so good, so soft”
- “This I think would be a repurchase”20:48–20:53
- “I love it, okay? I love it”
- Source: Huge project pan update 2026 - Jun 20, 2026
Variant: Fragrance Free
- “She likes the Ouai curl cream”
- Source: Life Changing Hair Products You Need Right Now - Mar 20, 2026
- “I haven't been using it long enough to truly see that much of a difference yet but it smells really good”5:04–5:09
- “It doesn't seem to make my hair oily or greasy or anything like that”5:09–5:13
- Source: My everything shower routine: hygiene tips, hair care, body care - Dec 11, 2024
- “It's a tropical scent without being coconut”6:20–6:25
- “It's like very high-end, very elevated”6:22–6:27
- Source: Body care products worth your money at the Sephora VIB Sale 2026 - Apr 5, 2026
- “This actually immediately reminded me of the Unove Deep Damage Repair Mask. It has that same balmy almost kind of prolottomy quality to it, but it's actually lighter and has better glide in my hair”38:51–38:56
- “My hair just felt pretty dry doing that. It's not something I would ever use like that again or recommend using in that way”39:26–39:31
- “I don't feel like this is doing anything for my hair that I can't already get from other treatments that are also expensive”
- “I don't feel like this competes with K18 or Apprey at all. So, it's definitely a pass for me”
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
Brand note
OUAI is a haircare brand that creators reach for when they want something that smells nice and feels like a treat, but the actual performance can be inconsistent. The Leave In Conditioner is the most talked-about product, and it's divisive: one creator found it impossible to use without making her hair oily or sticky, while another liked it for detangling and heat protection. The Detox Shampoo gets a straightforward recommendation for weekly buildup removal, and the Scalp Serum is pleasant but unproven so far. If you're after reliable results, you might find better options elsewhere.
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