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PAC Cosmetics

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prakritisingh mentioning PAC Take Cover Concealer at 04:47 in their YouTube videoTake Cover Concealer"What a formula. It's very thin, hydrating, blends so easily under the eyes, does not crease."-Baked Highlighter"It's very smooth finely milled no chunky glitter particles and my face glows whenever I use this PAC highlighter."-prakritisingh mentioning PAC S03 Foundation Blending Brush at 07:22 in their YouTube videoS03 Foundation Blending Brush"This is my go-to for blending foundations, skin tints, tinted moisturizers."-@aashiadani reviewing PAC Cosmetics Spotlight Concealer at 07:48 in a YouTube Shorts videoSpotlight Liquid Concealer"It delivers amazing coverage, amazing finish. It looks very natural on the skin, doesn't cake, doesn't crease. I really like this."-24H Makeup Fixer"This is also India's first patented bridal makeup fixer formula."-prakritisingh mentioning PAC Duo Chrome Eye Pencil at 06:03 in their YouTube videoDuo Chrome Eye Pencil"If you have brown eyes, get the purple shade."-@aashiadani reviewing PAC Cosmetics Twist & Lift Mascara at 08:05 in a YouTube Shorts videoTwist & Lift Mascara"It's quite thick, it coats every lash, it separates, it lifts, it volumizes, it does literally everything it's supposed to do."-@prernajoshii reviewing PAC Cosmetics HD Setting Powder at 04:31 in a YouTube Shorts videoHD Setting Powder"This is a very very beautiful powder. It's a finely milled powder."-prakritisingh mentioning PAC S08 Concealer Blending Brush at 06:42 in their YouTube videoS08 Concealer Blending Brush"This is my go-to blush brush."-

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Take Cover Concealer
4.3Variant: 09 Classic BeigeTake Cover Concealer
Prakriti SinghPrakriti Singh457K subscribers
Baked Highlighter
4.8Variant: 02 IconicBaked Highlighter
  • “It's very smooth finely milled no chunky glitter particles and my face glows whenever I use this PAC highlighter”
  • “You see there no chunky glitter just like a glow from within from this particular highlighter”
  • “So smooth so beautiful just look at that”
  • Source: Best of Indian makeup brands - Apr 25, 2025
BeautiCo.BeautiCo.246K subscribers
S03 Foundation Blending Brush
4.2S03 Foundation Blending Brush
Prakriti SinghPrakriti Singh457K subscribers
Spotlight Liquid Concealer
24H Makeup Fixer
Duo Chrome Eye Pencil
4.2Duo Chrome Eye Pencil
  • “If you have brown eyes, get the purple shade”5:47–5:51
  • “I'm wearing it on my eyes right now, and you can see it looks beautiful”5:49–5:55
  • “These are very pigmented”5:57–6:01
  • “The South got a blue shift to it, so it's purple and blue”6:02–6:07
  • “These are also very, very creamy, so you don't have to apply a lot of pressure”6:11–6:16
  • “I've been using these for more than 6 months now”6:30–6:33
  • “You can use these in so many different ways. You can use it as an eyeliner, as an eyeshadow. You can apply it, smudge it out like I've done here. You can also apply it on your lower lash line for that pop of color”6:33–6:39
  • Source: Affordable makeup under ₹500 - Apr 30, 2026
Prakriti SinghPrakriti Singh457K subscribers
Twist & Lift Mascara
4.8Twist & Lift Mascara
  • “It's quite thick, it coats every lash, it separates, it lifts, it volumizes, it does literally everything it's supposed to do”7:58–8:05
  • “It literally twists in four directions to give you four different types of looks that you can achieve from this product”8:05–8:11
  • “The best part is that they don't clump up your lashes and my non-existent lashes also show up which is why I love this product”8:11–8:17
  • Source: Underrated Indian makeup gems - Feb 1, 2025
Aashi AdaniAashi Adani299K subscribers
HD Setting Powder
S08 Concealer Blending Brush
4.6S08 Concealer Blending Brush
Prakriti SinghPrakriti Singh457K subscribers
Brand note

PAC Cosmetics is an Indian brand that creators consistently reach for when they want reliable, affordable base makeup — especially concealers. The Take Cover Concealer comes up as a long-time favorite: medium-to-full buildable coverage with a natural matte finish, good for 5-6 hours, though the texture is slightly thicker and works best when tapped in with a brush. Their brushes also get strong mentions for being soft, dense, and multipurpose. No major downsides surfaced in the quotes, but the brand's strength is clearly in complexion and tools rather than color or skincare.

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