PAC Cosmetics

Affordable Indian makeup with solid base products and versatile brushes.

PAC Cosmetics is an Indian brand that creators consistently reach for when they want reliable, affordable base makeup — especially concealers. The Take Cover Concealer comes up as a long-time favorite: medium-to-full buildable coverage with a natural matte finish, good for 5-6 hours, though the texture is slightly thicker and works best when tapped in with a brush. Their brushes also get strong mentions for being soft, dense, and multipurpose. No major downsides surfaced in the quotes, but the brand's strength is clearly in complexion and tools rather than color or skincare.