- “Because it's a tubing formula, it still holds my curl even without a waterproof layer underneath”24:37–24:44
- “This also separates my lashes nicely. I don't have to spend a ton of time combing my lashes out”
- “This is a great everyday mascara for nice length and volume, but I can also build it for more drama if I want”24:51–24:56
- “This has turned out to be one of my favorite mascaras”25:08–25:15
- Source: Best makeup of 2025: my standout favorites - Dec 18, 2025
Persona Cosmetics
See reviews of these products
Volumizing Tubing Mascara"Because it's a tubing formula, it still holds my curl even without a waterproof layer underneath."$24.00
24 HR Waterproof Eyeliner"For high-end, that one is incredible. It doesn't smudge."$18.00
Cloudtint Lip Gloss Stain"Basically every day. But today I want to try petal and the Persona Cosmetics little Lippy their lip stains actually it goes on as a oil and then like when it wears off. It's a stain I think it's pretty cool. I like this shade."$24.00
DreamStick Cream Blush"These are also really great for like acne prone skin. All the formulas from Persona Cosmetics are actually formulated to be acne safe from the founder and the owner."$28.00
DreamStick Cream Bronzing Multi-Stick"This is kind of a nice dupe for the Westman Atelier stick, it's way cheaper."$28Browse more
- “This is so good”
- “The brown is amazing”
- “The black you can tell I wear this a ton”46:42–46:47
- “This formula is probably the best tubing mascara that I've tried in years and years”46:44–46:49
- “Longwearing, doesn't flake, doesn't smudge”46:51–46:55
- “Builds incredible volume, incredible length, and great thickness”46:53–46:58
- “It gives you everything you want in a tubing mascara”46:57–47:00
- “It's really easy to remove”46:58–47:00
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “It's a tubing mascara, so I can trust that it's going to wear well”11:09–11:13
- “That one really builds up nicely”
- “I will say like can build up a lot of length and thickness”11:16–11:19
- Source: Under 15 minute streamlined makeup for quick mornings & travel - Jan 6, 2026
- “For high-end, that one is incredible. It doesn't smudge”10:16–10:20
- “I actually want to get more colors of that Persona eyeliner because it's for high-end, that one is incredible”10:11–10:17
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
- “Plum is such a good shade, especially with today's look”4:32–4:40
- Source: Full face of nothing new makeup I already own and love - May 23, 2026
- “Using Persona Waterproof in chocolate”1:59–2:03
- “I prefer a brown eyeliner like this”2:01–2:05
- “I just feel like it looks a little bit more natural”2:03–2:07
- Source: My makeup routine - Apr 20, 2026
- “I'm not blown away”
- “I'm not annoyed by it. It's not causing me a problem”20:56–21:01
- “This was hard to sharpen. It's not very pigmented, and it took me a little bit to actually get a nice winged liner”21:04–21:07
- “I'm going to rate this a 6 out of 10”21:10–21:14
- Source: Full face of #1 best selling makeup from TikTok Shop - Aug 22, 2025
- “Basically every day. But today I want to try petal and the Persona Cosmetics little Lippy their lip stains actually it goes on as a oil and then like when it wears off. It's a stain I think it's pretty cool. I like this shade”1:59–2:08
- Source: Everyday Glowy Simple Makeup Routine - Feb 11, 2026
- “These are a classic lip gloss stain Korean formula”0:02–0:06
- “These shades are so beautiful”0:06–0:10
- “I feel like I've had a hard time finding this kind of shade in this formula, like something more casually nude”0:09–0:15
- “I feel like usually they end up being really bright shades because they do develop on the lips into a darker shade”0:15–0:22
- “I love that they created more neutral colors in this formula”0:26–0:33
- “I do like the way that these look”0:59–1:03
- “I don't find them to be as thick and juicy as some other staining lip gloss”0:33–0:40
- “I felt like this stained really well, but very quickly afterwards, I had no moisture left on my lips”0:46–0:52
- Source: New Persona Cosmetics Lip Gloss Stain - Feb 22, 2026
- “Honey is this lighter shade”
- Source: New Persona Cosmetics Lip Gloss Stain - Feb 22, 2026
- “Cider is this deeper shade”
- Source: New Persona Cosmetics Lip Gloss Stain - Feb 22, 2026
- “These are also really great for like acne prone skin. All the formulas from Persona Cosmetics are actually formulated to be acne safe from the founder and the owner”27:02–27:07
- “These are always a hit. They last perfectly all day long, they blend out easy, they have beautiful shades to choose from. Definitely set for everyone”27:18–27:24
- Source: Luxury vs drugstore: where to spend your money - Mar 8, 2025
- “For acne prone skin, sensitive skin types, a really fantastic cream blush formula”14:10–14:16
- “These are so gorgeous, so easy to work with”14:19–14:22
- “They come in a beautiful shade range”14:21–14:24
- “I think these are totally worth checking out and should have been on the list”14:30–14:33
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “This is kind of a nice dupe for the Westman Atelier stick, it's way cheaper”9:17–9:22
- “I love these bronzers and blushes. If you have sensitive skin, they have almost no ingredients, like very low ingredients”9:32–9:40
- “I really like it for my patients who have like allergic contact dermatitis or even eczema and they're sensitive to a lot of stuff. This is a brand I recommend a ton”9:44–9:50
- “Their products also have green tea extract in them, which is a nice antioxidant”9:53–10:02
- Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024
Brand note
Persona Cosmetics is a smaller indie brand that focuses on formulas safe for acne-prone and sensitive skin — a specific lane that sets it apart. The DreamStick Cream Blush is the clearest anchor: it blends easily, wears all day, and comes in a solid shade range. The tubing mascara also gets strong marks for volume, length, and staying power without flaking or smudging. If you have reactive skin and want color that won't cause breakouts, this brand is worth a look.
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