Persona Cosmetics

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@juicyjas reviewing Persona Cosmetics 24 Hour Waterproof Eyeliner at 10:11 in a YouTube Shorts video

24 HR Waterproof Eyeliner"For high-end, that one is incredible. It doesn't smudge."$18.00

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24 HR Waterproof Eyeliner

4.8Variant: Chocolate

“For high-end, that one is incredible. It doesn't smudge”10:16–10:20
“I actually want to get more colors of that Persona eyeliner because it's for high-end, that one is incredible”10:11–10:17
Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026

juicyjas1.1M subscribers

4.8Variant: Plum

“Plum is such a good shade, especially with today's look”4:32–4:40
Source: Full face of nothing new makeup I already own and love - May 23, 2026

juicyjas1.1M subscribers

4Variant: Chocolate

“Using Persona Waterproof in chocolate”1:59–2:03
“I prefer a brown eyeliner like this”2:01–2:05
“I just feel like it looks a little bit more natural”2:03–2:07
Source: My makeup routine - Apr 20, 2026

Alxandra224K subscribers

3Variant: Chocolate

“I'm not blown away”
“I'm not annoyed by it. It's not causing me a problem”20:56–21:01
“This was hard to sharpen. It's not very pigmented, and it took me a little bit to actually get a nice winged liner”21:04–21:07
“I'm going to rate this a 6 out of 10”21:10–21:14
Source: Full face of #1 best selling makeup from TikTok Shop - Aug 22, 2025

James Charles24M subscribers

Brand note

Persona Cosmetics is a smaller indie brand that focuses on formulas safe for acne-prone and sensitive skin — a specific lane that sets it apart. The DreamStick Cream Blush is the clearest anchor: it blends easily, wears all day, and comes in a solid shade range. The tubing mascara also gets strong marks for volume, length, and staying power without flaking or smudging. If you have reactive skin and want color that won't cause breakouts, this brand is worth a look.

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