- “This has that wet feel that most lip stains have, but it's not as thin and watery as something like Benetint. It still feels lightweight, but it has more viscosity and cush than Benetint and is more like a gel cream”40:06–40:12
- “It has light to medium pigment and a really gorgeous glossy glazed finish”40:19–40:24
- “In a shocking surprise to no one, I love how this looks”40:24–40:28
- “This is just giving me life”40:35–40:37
- “If you are looking for something that is softer and more wearable that you can just pick up at the drugstore, I would definitely recommend checking this out”
- “It's my favorite kind of look”41:26–41:30
- Source: I tried 27 new drugstore beauty launches - May 17, 2026
Physicians Formula
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- “So beautiful. I feel like I hit the jackpot with this shade”38:24–38:28
- “It definitely does set and the color lasts a long time, but it's not like a super intense all day stain”38:43–38:49
- “It just gives such a gorgeous I mean, look in total. Like I just I love that the pigment doesn't feel too intense that you get that like glossy glowy sheen. It's comfy. It's so cute”38:46–38:56
- Source: Everyday drugstore makeup routine - Jun 14, 2026
- “These are supposed to be, like I said, they're a lip oil stain”13:33–13:38
- “I'm hoping that this is a similar formula because those are very hydrating”13:47–13:54
- “Totally not taupe. I think of taupe as more of a cool tone brown, like almost a grayish brown. And this is definitely like a warmer, more caramel shade”14:37–14:41
- “This does feel like almost identical to the Ky as I'm applying it”14:50–14:59
- “It has that really thin lip oil feel. It's super comfortable”14:56–15:03
- “It doesn't seem to have any scent to it either, which is great”15:02–15:05
- “It just gives your lips like a little tiny bit of like dewiness. It's not glossy, you know? It just has the finish of a lip oil”15:05–15:09
- “First impression wise, it does seem like a very solid Kofi dupe. I mean, it feels pretty much exactly the same going on”15:22–15:27
- Source: New drugstore makeup you need to see - Mar 3, 2026
Brand note
Physicians Formula is the drugstore brand that keeps getting compared to luxury for its creamy, blendable face sticks and bronzers — the Butter Glow & Go Multiuse Stick is the clearest anchor, with creators calling it a high-end dupe for half the price. The formula is buttery, pigmented, and long-wearing, but the signature coconut scent is strong enough that fragrance-sensitive people should skip it.
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