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Pretty Smart

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@juicyjas reviewing Pretty Smart Photo Blur Perfect Finish at 17:30 in a YouTube Shorts videoPhoto Blur Perfect Finish"I always recommend this photo blur powder from Pretty Smart if you want something that's going to set your makeup without that overly matte finish."$7.94@emilynoel83 reviewing Pretty Smart All in One Face Palette at 06:57 in a YouTube Shorts videoAll-in-One Face Palette"It does have a translucent powder. It has a bronzer and a blush. Has an easy way to get multiple products."-@mandyleabeauty reviewing Pretty Smart Highlighter at 11:11 in a YouTube Shorts videoTipsy Owl Illuminating Face Drops"Such a good underrated brand from the drugstore. Everything they offer, at least in my drugstore, is under $10."$9.98@amandaz reviewing Pretty Smart Highlighter Wand at 19:58 in a YouTube Shorts videoPretty Shiny Cream Highlighter"This is a very, very, very similar shade to Spotlight from Charlotte Tilbury."$29@juicyjas reviewing Pretty Smart Extra Pretty Pressed Blush at 14:32 in a YouTube Shorts videoExtra Pretty Pressed Blush"The extra pretty pressed blush from Pretty Smart in behind the scenes is the best."$8.97@slashedbeauty reviewing Pretty Smart I'm Dreaming Liquid Blush at 16:39 in a YouTube Shorts videoLiquid Lip & Cheek Stain"I did find a dupe of this in my makeup drawers, and that's from Pretty Smart."$7.97

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Photo Blur Perfect Finish
4.2Variant: Light or Light MediumPhoto Blur Perfect Finish
  • “I always recommend this photo blur powder from Pretty Smart if you want something that's going to set your makeup without that overly matte finish”17:25–17:28
  • “This has more of a satin matte formula compared to the NYX Can't Stop Won't Stop Powder, which is much more of a powdery matte finish”17:30–17:36
  • “This is still going to be skin-like, but it will set your makeup down”17:38–17:44
  • “Maybe if you have dry skin, combo skin, or if you just don't want something that is as powdery matte, this is a great option”17:42–17:48
  • “A great alternative to the Lawless Perfecting Powder, which also has that similar satin like finish”17:48–17:55
  • “In this one, I'm usually in the shade light or light medium if I have a tan”17:55–17:58
  • Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
juicyjasjuicyjas1.1M subscribers
All-in-One Face Palette
Tipsy Owl Illuminating Face Drops
4.8Variant: Golden BloomTipsy Owl Illuminating Face Drops
  • “Such a good underrated brand from the drugstore. Everything they offer, at least in my drugstore, is under $10”10:57–11:03
  • “This one's fantastic though. It's our highlighter in golden bloom”11:11–11:16
  • “I am wearing it on my cheeks today and it does pack some punch. Be warned. If you like a more natural highlighter, maybe this one's not the way to go”11:14–11:20
  • “I love a good strong highlighter and this is one of the best from the drugstore”11:23–11:26
  • Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
MandyLeaMandyLea93K subscribers
Pretty Shiny Cream Highlighter
4.5Variant: 55 Center StagePretty Shiny Cream Highlighter
Amanda ZAmanda Z128K subscribers
Extra Pretty Pressed Blush
Liquid Lip & Cheek Stain
3.5Variant: InspireLiquid Lip & Cheek Stain
Slashed BeautySlashed Beauty127K subscribers
Brand note

Pretty Smart is a budget-friendly drugstore brand that punches above its weight on pigment and finish. The Liquid Lip & Cheek Stain delivers a dewy, blendable flush that rivals higher-end options, though it's slightly less pigmented than the original it dupes. The Tipsy Owl Illuminating Face Drops are intensely bright — great if you like a strong highlight, but skip if you prefer subtle glow. Overall, the brand leans into satin and dewy textures across blushes, powders, and palettes, making it a solid pick for anyone who wants noticeable color without spending much.