Pretty Smart

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Tipsy Owl Illuminating Face Drops"Such a good underrated brand from the drugstore. Everything they offer, at least in my drugstore, is under $10."$9.98

@amandaz reviewing Pretty Smart Highlighter Wand at 19:58 in a YouTube Shorts video

Pretty Shiny Cream Highlighter"This is a very, very, very similar shade to Spotlight from Charlotte Tilbury."$29

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Tipsy Owl Illuminating Face Drops

4.8Variant: Golden Bloom

“Such a good underrated brand from the drugstore. Everything they offer, at least in my drugstore, is under $10”10:57–11:03
“This one's fantastic though. It's our highlighter in golden bloom”11:11–11:16
“I am wearing it on my cheeks today and it does pack some punch. Be warned. If you like a more natural highlighter, maybe this one's not the way to go”11:14–11:20
“I love a good strong highlighter and this is one of the best from the drugstore”11:23–11:26
Source: Best Drugstore Makeup of 2025 - Dec 12, 2025

MandyLea93K subscribers

Pretty Shiny Cream Highlighter

4.5Variant: 55 Center Stage

“This is a very, very, very similar shade to Spotlight from Charlotte Tilbury”19:41–19:51
“When you just tap it on, it gives you that same lovely reflective glossy look that then has that dry down and it blends beautifully”19:58–20:05
“I think that this is just as good”
“This also does a really really good job of spreading, blending, and not exaggerating texture”20:58–21:04
“It is a very, very good one”
Source: Best drugstore dupes for high-end makeup - Nov 15, 2025

Amanda Z128K subscribers

Brand note

Pretty Smart is a budget-friendly drugstore brand that punches above its weight on pigment and finish. The Liquid Lip & Cheek Stain delivers a dewy, blendable flush that rivals higher-end options, though it's slightly less pigmented than the original it dupes. The Tipsy Owl Illuminating Face Drops are intensely bright — great if you like a strong highlight, but skip if you prefer subtle glow. Overall, the brand leans into satin and dewy textures across blushes, powders, and palettes, making it a solid pick for anyone who wants noticeable color without spending much.