Profusion

Profusion is the Walmart brand that keeps punching above its price tag — creators consistently describe the eyeshadows as pigmented, blendable, and shockingly good for five bucks, and the brushes get picked up as reliable everyday tools. The trade-off is consistency: some formulas, like the liquid highlighter, are genuinely impressive, while others (the mascara runs, the eyeliner feathers, the shimmer sticks feel gritty) show the budget roots. If you're okay with a few misses for the price, it's a solid drugstore gamble.