- “That's like a cult favorite for years and years”18:52–18:56
- “Definitely has a really strong peppermint smell, depending on whether you like that or not, but it is very, very strong, but it is great. It's great for color-treated hair as well”18:56–19:01
- Source: My all-time favorite hair care products I repurchase - Apr 20, 2026
Pureology
See reviews of these products
Hydrate Shampoo"That's like a cult favorite for years and years."$27.99
Strength Cure Shampoo"My god do I still love this stuff. It truly stands the test of time for me."$32.00
Strength Cure Shampoo and Conditioner Set"I love."$76.00
Smooth Gloss Shampoo"The shampoo is really similar to other Pureology shampoos in the sense that it's quite thick and dense, but it lathers and spreads really easily despite that."$27.74Browse more
- “It's probably one of my favorite like sulfate-free brands”12:44–12:49
- “The hydrate line, it's in the purple, that one is so good”
- “It has a very distinctive scent to it and if you know, you know, and a lot of people love that”12:49–12:56
- “I really like that scent, too, and it's not even a normal scent profile for me, but I like it in Pureology”13:04–13:07
- Source: Prime Day Beauty Part 2: Makeup, Hair & Fragrance Deals - Jun 24, 2026
- “My god do I still love this stuff. It truly stands the test of time for me”13:01–13:05
- “This shampoo is one that is dense but not overly heavy, like a little bit goes a long way”13:51–13:56
- “It's definitely a little bit creamier than the shampoos that we've talked about so far, but the difference is not all that big”14:03–14:06
- “The cleansing ability is again one that's just kind of standard for me. Not deeply cleansing, not like so gentle that my hair is dirty immediately, somewhere in the middle”14:08–14:14
- “This system is just so freaking good. I absolutely love the way that it makes my hair feel”14:36–14:43
- “While it's not as like insanely silky as Dove, it still feels so soft and amazing”14:43–14:49
- “If you prefer a set that is a little bit thicker, a little bit creamier, but not too much of either of those things, I think that you will really love Pureology Strength Cure”
- “The fragrance, it's really good. It's described as having raspberry, peach, and waterflower notes. It's like a soft fruity floral, one of the subtler fragrances in this video”15:11–15:15
- Source: Best shampoo and conditioner sets for healthy hair - Feb 2, 2025
- “I love”
- “You're already getting a really good deal by bundling the two shampoo and conditioner”22:53–22:57
- “Those are going to be really good if you have color-treated hair, damaged hair that you're trying to repair”23:01–23:04
- Source: 30 insane Amazon Prime Day beauty deals - Jun 24, 2026
- “The shampoo is really similar to other Pureology shampoos in the sense that it's quite thick and dense, but it lathers and spreads really easily despite that”22:05–22:09
- “I don't really feel like the nice luxurious textures really translate to the results that I get”22:21–22:26
- “I feel like my hair is noticeably better conditioned, sleeker, glossier, smoother with the more affordable systems than with this”22:39–22:44
- “I don't feel like the shampoo and mask in this line are worth the investment”22:46–22:51
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
