- “Because the brush tip is so fine and thin, it doesn't look too unnatural. It almost looks a little bit more realistic”21:54–21:59
- Source: Best makeup of 2025: my holy grail products - Jan 14, 2026
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- “This pen is so fine. So this little brush itself is 0.01 mm ultra fine”8:20–8:26
- “It creates basically natural brow hairs like the thinnest finest brow hairs”8:30–8:38
- “I actually instantly have hair. It's amazing”8:43–8:49
- “The pen itself is so fine and thin, but it gives you such control”8:49–8:55
- “They actually made it with a blend of two different types of bristles to give it the perfect flexibility, but it's still firm so that you know you can draw it smoothly and easily”8:53–8:58
- “It's also smudge and resistant finish, so it will stay all day”9:03–9:09
- “I've never tried anything like this. I'm glad this was the first one that I tried and it will be the last one that I do because it's perfect”9:07–9:13
- Source: Trying Japan's award-winning beauty products of 2025 - Dec 7, 2025
Brand note
SANA is a Japanese brand that creators consistently reach for when they want brow products that mimic real hair. The New Born Shooting Liquid Eyebrow, with its 0.01mm brush tip, is the standout — it draws individual strokes that look natural and stay put all day without smudging. The rest of the line includes gentle, fermented-soy skincare like the Soy Milk Whitening Serum, which is lightweight and fragrance-free, but the brow pens are clearly the main draw.
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