Sephora Collection

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4.5Smooth + Blur Primer
  • “This in my opinion is more of a serum type formula. It's not as substantial or thick as the Vieve, so it's not going to feel like a moisturizer, but what it is going to feel like is a really silky and lightweight, hydrating serum on the skin”3:46–3:54
  • “This also gives me a beautiful subtle glow to the skin”4:05–4:16
  • “My makeup always looks better when I have these on under my makeup”4:22–4:30
  • Source: The best makeup of 2025 - Dec 29, 2025
Brand note

Sephora Collection is a house brand that punches above its price point in two specific areas: the 12HR Colorful Waterproof Retractable Eyeliner, which creators consistently call creamy, budge-proof, and worth it for the waterline, and the Pro brush line, which gets compared favorably to higher-end alternatives for blending and precision. The Blur It Loose Setting Powder is a solid but not standout option — it blurs and mattifies without drying, but some creators find the effect fades over the day and isn't as strong as competitors.

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