Sephora Collection

Sephora Collection is a house brand that punches above its price point in two specific areas: the 12HR Colorful Waterproof Retractable Eyeliner, which creators consistently call creamy, budge-proof, and worth it for the waterline, and the Pro brush line, which gets compared favorably to higher-end alternatives for blending and precision. The Blur It Loose Setting Powder is a solid but not standout option — it blurs and mattifies without drying, but some creators find the effect fades over the day and isn't as strong as competitors.