Variant: Love Lovecake
- “These are very affordable and they blend out so nice”1:25–1:32
- Source: Trying the Viral Shelby Ann Makeup Tutorial - Jul 21, 2025
SHEGLAM
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Variant: Coral Glow
- “It is a good one. And it's like $5”
- “It does blend beautifully”5:07–5:09
- “I understand why it was a bestseller”
- “There are liquid blushes that I think are better than this”5:02–5:07
- Source: Full face of best selling makeup on Amazon - Jun 23, 2026
Variant: Love Cake
- “This is a blush that's exactly exactly like butter. Like it's so smooth, it's so buttery”7:47–7:56
- “It's good for 3 4 hours”
- “May last long if you set it with a powder blush”8:04–8:08
- “Look at how smooth that looks”8:08–8:12
- “The shade love cake is a cool tone pink”8:11–8:17
- “It's a buildable blush”8:16–8:19
- “You will not get a lot of pigmentation in one go because it shears out a lot because of its buttery formula”8:17–8:21
- “I'm not sure how this is going to perform on oily skin”8:26–8:32
- Source: Brutally honest review of 14 viral makeup products - Jan 9, 2026
Brand note
SHEGLAM is a budget brand where the hit rate varies a lot by category. Their mascaras — particularly the All-In-One Volume & Length — deliver genuinely good, natural-looking length without clumping, which is impressive for the price. But the complexion products are a different story: the Color Correcting Concealer was called out for staining the skin, disappearing on blend, and feeling cheap. The blush sticks are buttery and smooth but very dewy, so they work best on dry skin and need a powder to last.
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