- “I absolutely love this range from Shu Uemura”4:39–4:41
- “I feel like it's so underrated, but my hair, which is low porosity, really soaks it up”4:44–4:51
- Source: My 10 step low porosity hair care routine
Lavish Krish858K subscribersJUL 2025shu uemura
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Urban Moisture Conditioner"I absolutely love this range from Shu Uemura."$65.00
Ultime8 Sublime Beauty Cleansing Oil"Another absolutely beautiful cleansing oil."$50.00
Essence Absolue Nourishing Protective Hair Oil"This is one of my ride-or-die brands."$72.00
Hard Formula Eyebrow Pencil"The Shu Uemura eye pencil was the product that everyone used in Korea."$29.00Browse more
Lavish Krish858K subscribersJUL 2025- “Another absolutely beautiful cleansing oil”4:39–4:44
- “It is so so lightweight. Like it is a super watery texture”4:46–4:50
- “If you are someone who doesn't like the heaviness or the sticky feeling or that kind of thickness when it comes to cleansing oils, this is definitely one that you will enjoy”4:50–4:53
- “It does still work really well once again to remove all makeup and impurities”5:01–5:05
- “Neither of them cause any irritation on my skin”
- “It's just a joy to use, and I do get excited to use both of them whenever I'm going to remove my makeup”5:03–5:07
- Source: Best Skincare of 2025: J & K-Beauty Favorites
- “This is one of my ride-or-die brands”16:26–16:31
- “You need very small amount and this is actually quite a huge bottle”16:41–16:48
- “All the shu uemura products have this camellia seed oil, which is a Japanese well-known oil that back in the days geishas used to slather on their hair and skin and basically everywhere for hydration and shine”16:50–16:58
- “I've been really loving camellia oil products because it works really well with low porosity hair”17:03–17:09
- “It's super lightweight and yet really, really hydrating”17:09–17:13
- Source: Skin & hair care favourites of 2025
Lavish Krish858K subscribersJAN 2026- “The Shu Uemura eye pencil was the product that everyone used in Korea”12:31–12:38
- Source: Best of K-beauty makeup: What's really sold out in Korea
Soo Beauty 수뷰티419K subscribersSEP 2025Brand note
Japanese hair and makeup with a focus on camellia oil and lightweight textures.
shu uemura is a Japanese brand that creators reach for when they want lightweight, hydrating formulas — especially in hair care, where camellia seed oil is a recurring ingredient. The Ultime8 Sublime Beauty Cleansing Oil stands out for its watery texture that removes makeup without heaviness or irritation. The brand suits those who prefer non-sticky, finely textured products, though coverage across categories is thin in the data.
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