- “It's just plush, it melts away all the makeup, you don't have to do much, and it's just like a really nice experience”6:15–6:25
- “This has got Tsubaki in it”
- Source: Top rated Japanese skincare and haircare products - Apr 26, 2025
shu uemura
See Reviews of These Products
Ultime8 Sublime Beauty Cleansing Oil"It's just plush, it melts away all the makeup, you don't have to do much, and it's just like a really nice experience."$50.00
Essence Absolue Nourishing Protective Hair Oil"I've tried every hair oil in the book. This one is by far my favorite."$72.00
Urban Moisture Conditioner"I absolutely love this range from Shu Uemura."$65.00
Bright Cleansing Oil"It is absolutely beautiful and yes, it is expensive but I kind of get why it's so popular."-
Hard Formula Eyebrow Pencil"The Shu Uemura eye pencil was the product that everyone used in Korea."$29.00
Eyelash Curler"My Shu Uemura eyelash curler, which is my favorite of all time."$21.99Unlimited Breathable Lasting Foundation SPF 24"I wouldn't mind trying shu uemura foundation, you know what I'm saying? That's so expensive."$19.99Browse More
- “Another absolutely beautiful cleansing oil”4:39–4:44
- “It is so so lightweight. Like it is a super watery texture”4:46–4:50
- “If you are someone who doesn't like the heaviness or the sticky feeling or that kind of thickness when it comes to cleansing oils, this is definitely one that you will enjoy”4:50–4:53
- “It does still work really well once again to remove all makeup and impurities”5:01–5:05
- “Neither of them cause any irritation on my skin”
- “It's just a joy to use, and I do get excited to use both of them whenever I'm going to remove my makeup”5:03–5:07
- Source: Best Skincare of 2025: J & K-Beauty Favorites - Jan 23, 2026
- “I've tried every hair oil in the book. This one is by far my favorite”8:34–8:43
- “This is so lightweight”8:34–8:38
- “This is my finishing oil. It is not so watery that it doesn't feel like it's doing anything, but I can use it every day on my dry hair just to kind of revive it a little bit and give it some shine”8:45–8:53
- “It just makes it feel extremely soft”8:59–9:04
- “I love this product. It is pricey, but I think that this little one was like 40 something and it lasts me I mean it's going to last over a year”9:01–9:09
- “This is 100% worth the price to me. I love love this hair oil and I will always have it on hand”9:18–9:26
- Source: Hair growth routine that finally worked for me - Dec 13, 2025
- “My favorite hair oil, I've said this a million times, is the Shu Uemura Essence Absolue”5:46–5:53
- “That one is perfect for my hair. I love it so much”5:50–5:58
- “It's not quite as lightweight and absorbent as the Shu Uemura”6:09–6:14
- Source: How I keep my fine hair long and healthy - Jun 6, 2026
- “If you've seen any of my hair related videos, you know this is my all-time favorite oil”5:24–5:27
- Source: Best products for fine hair: lightweight and no buildup - May 16, 2026
- “This is one of my ride-or-die brands”16:26–16:31
- “You need very small amount and this is actually quite a huge bottle”16:41–16:48
- “All the shu uemura products have this camellia seed oil, which is a Japanese well-known oil that back in the days geishas used to slather on their hair and skin and basically everywhere for hydration and shine”16:50–16:58
- “I've been really loving camellia oil products because it works really well with low porosity hair”17:03–17:09
- “It's super lightweight and yet really, really hydrating”17:09–17:13
- Source: Skin & hair care favourites of 2025 - Jan 16, 2026
- “I absolutely love this range from Shu Uemura”4:39–4:41
- “I feel like it's so underrated, but my hair, which is low porosity, really soaks it up”4:44–4:51
- Source: My 10 step low porosity hair care routine - Jul 14, 2025
- “It is absolutely beautiful and yes, it is expensive but I kind of get why it's so popular”7:25–7:31
- “It includes fermented ingredients and vitamin C derivatives”
- Source: 2026 Best of Beauty Awards in Japan: Mid-Year Rankings - Jul 17, 2026
- “The Shu Uemura eye pencil was the product that everyone used in Korea”12:31–12:38
- Source: Best of K-beauty makeup: What's really sold out in Korea - Sep 29, 2025
- “My Shu Uemura eyelash curler, which is my favorite of all time”29:38–29:43
- “I still think the Shu Uemura is the best one”36:43–36:46
- Source: 10 makeup brushes worth every penny and eyelash curler guide - Nov 16, 2025
- “I wouldn't mind trying shu uemura foundation, you know what I'm saying? That's so expensive”
- Source: 2025 @cosme Best of Beauty Awards Mid-Year Rankings - Sep 5, 2025
Brand note
Shu Uemura is best known for its cleansing oils, particularly the Ultime8 Sublime Beauty Cleansing Oil, which creators describe as lightweight and watery — a good pick if you dislike the heavy or sticky feel of other oils. It removes makeup well without irritation, though one creator found it didn't improve pores enough to justify the price. The hair line, built around camellia seed oil, gets praise for being lightweight yet hydrating, especially for low-porosity hair. The brand's eyelash curler also has a loyal following.
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