- “I've tried every hair oil in the book. This one is by far my favorite”8:34–8:43
- “This is so lightweight”8:34–8:38
- “This is my finishing oil. It is not so watery that it doesn't feel like it's doing anything, but I can use it every day on my dry hair just to kind of revive it a little bit and give it some shine”8:45–8:53
- “It just makes it feel extremely soft”8:59–9:04
- “I love this product. It is pricey, but I think that this little one was like 40 something and it lasts me I mean it's going to last over a year”9:01–9:09
- “This is 100% worth the price to me. I love love this hair oil and I will always have it on hand”9:18–9:26
- Source: Hair growth routine that finally worked for me - Dec 13, 2025
shu uemura
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- “My favorite hair oil, I've said this a million times, is the Shu Uemura Essence Absolue”5:46–5:53
- “That one is perfect for my hair. I love it so much”5:50–5:58
- “It's not quite as lightweight and absorbent as the Shu Uemura”6:09–6:14
- Source: How I keep my fine hair long and healthy - Jun 6, 2026
- “If you've seen any of my hair related videos, you know this is my all-time favorite oil”5:24–5:27
- Source: Best products for fine hair: lightweight and no buildup - May 16, 2026
- “This is one of my ride-or-die brands”16:26–16:31
- “You need very small amount and this is actually quite a huge bottle”16:41–16:48
- “All the shu uemura products have this camellia seed oil, which is a Japanese well-known oil that back in the days geishas used to slather on their hair and skin and basically everywhere for hydration and shine”16:50–16:58
- “I've been really loving camellia oil products because it works really well with low porosity hair”17:03–17:09
- “It's super lightweight and yet really, really hydrating”17:09–17:13
- Source: Skin & hair care favourites of 2025 - Jan 16, 2026
Brand note
Shu Uemura is best known for its cleansing oils, particularly the Ultime8 Sublime Beauty Cleansing Oil, which creators describe as lightweight and watery — a good pick if you dislike the heavy or sticky feel of other oils. It removes makeup well without irritation, though one creator found it didn't improve pores enough to justify the price. The hair line, built around camellia seed oil, gets praise for being lightweight yet hydrating, especially for low-porosity hair. The brand's eyelash curler also has a loyal following.
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