Variant: Vanilla Cream
- “This is a really nice, comfy lip balm. And definitely one of the best I've tried at the drugstore for this category”21:43–21:50
- Source: Best Amazon Prime Day 2026 Beauty Deals - Jun 23, 2026
Vitamasques
See Reviews of These Products
Lip Butter Balms"This is a really nice, comfy lip balm. And definitely one of the best I've tried at the drugstore for this category."$4.99
Plump & Repair Tinted Lip Butter Balm"The Vitamasque one is more like true butter balm hydrating."$4.99
Overnight Lip Mask"These are basically my favorite. They are the best smelling, best feeling. They are so so gorgeous. I absolutely love these. They come in a couple of really gorgeous colors and they are so well priced. I think they're like five bucks."$2.99Browse More
Variant: Birthday Cake
- “Birthday cake smells like birthday cake. I love it”48:38–48:45
- “Just looks clear on me”48:43–48:45
- Source: I tried 27 new drugstore beauty launches - May 17, 2026
Variant: Untinted
- “This one's really, really good, too. It's just a little lighter than the mask”16:08–16:11
- Source: Beauty empties 2026: haircare, skincare, bodycare, and makeup products I've used up - Jun 7, 2026
Variant: Strawberry Milk
- “I also love Cocoa Sugar”1:54–1:57
- “I've been using this one on repeat”1:56–2:00
- “These are such a good alternative to Summer Fridays”1:58–2:02
- “I think this is the most affordable alternative that I've tried”2:03–2:07
- Source: Drugstore makeup under $10 that is so good - May 3, 2026
Variant: Pink Vanilla
- “Pink vanilla is a very sheer light neutral pink. The color doesn't really show up a ton on my lips, which is fine. It's just like the slightest hint of pink”48:22–48:32
- “This is another great option for just an untinted lip balm from the drugstore, especially if you want something that is lighter than the lip mask because these lip butter balms are definitely more lightweight”48:50–48:54
- “They're still really soft and smooth and comfortable and have just a great texture”
- Source: I tried 27 new drugstore beauty launches - May 17, 2026
- “And then of course a little Vitamasques lip balm”1:55–2:01
- “The Vitamasque one is more like true butter balm hydrating”
- “They are not only my favorite for the price, they are my favorite in general. And I just don't think you can go wrong with these”
- “I think they're both like under five bucks. I love these so much”45:12–45:16
- Source: Best makeup of 2025 awards - Jan 4, 2026
Variant: Pistachio Gelato
- “I really like how they feel, but the scents are really great, too”4:58–5:01
- “Does feel good. This one's more of a clear, but I just wanted to hydrate the lips a little bit”5:19–5:22
- “They're super affordable, but they also don't contain a lot of products”5:25–5:27
- Source: Testing all the new summer drugstore makeup launches - Jun 17, 2026
Variant: Pink Vanilla
- “And then of course we're doing the Vitamask pink vanilla lip balm”20:53–21:00
- Source: Grwm without editing the video - Mar 6, 2026
- “These are basically my favorite. They are the best smelling, best feeling. They are so so gorgeous. I absolutely love these. They come in a couple of really gorgeous colors and they are so well priced. I think they're like five bucks”41:42–41:50
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
- “I can confirm that this no longer tastes like plastic”46:58–47:03
- “Oh my gosh, I feel like now that I've been able to do wear tests with this, I can appreciate it even more”47:09–47:12
- “It's thick. It's creamy. It's plush. It's very smooth with a little tack. It lasts well. It's very moisturizing for me”47:20–47:27
- “It's my new favorite drugstore lip mask”
- “These have really, really nice shine. They make your lips just look plump and juicy”
- Source: I tried 27 new drugstore beauty launches - May 17, 2026
Variant: Birthday Cake
- “I love that one, and it's more affordable than this”15:33–15:40
- “They fixed it”
- Source: Beauty empties 2026: haircare, skincare, bodycare, and makeup products I've used up - Jun 7, 2026
Brand note
Vitamasques is a drugstore lip brand that creators keep reaching for because the formulas actually deliver — thick, creamy, plush textures that wear well and feel genuinely moisturizing, not just waxy. The Overnight Lip Mask is the standout: it's got that dense, slightly tacky consistency that stays put and leaves lips looking plump and shiny, and at around five bucks it's hard to beat for the performance. The tinted balms are lighter and more sheer, good for everyday hydration but not much color payoff. A couple of creators noted the mask used to taste like plastic, but that's been fixed.
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