WAKEMAKE

K-beauty eyeshadow palettes with pigmented, versatile shades.

WAKEMAKE is a Korean brand that gets talked about most for its Soft Blurring Eye Palette, which has a mix of lighter and darker shades that can double as blush or liner. The formula is pigmented and pretty, but it's also powdery with fallout, and the payoff can be underwhelming depending on the shade. It's not a universal hit — one creator found the colors too bright or pale for her personal coloring and said it wasn't worth the money. The Natural Hard Brow Pencil also gets a strong nod for its natural, easy-to-apply formula that works well for heavy-handed users.