- “Another great one is a Korean brand called Wakemake”
- “These two are on rotation every day”
- Source: K-beauty and J-beauty makeup routine for everyday glow - May 16, 2026
WAKEMAKE
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- “I went into Olive Young, saw Wake Make, like the little section, and had never seen the brand before and I was like, 'Oh, maybe I'll try something from them.' Went back to the hotel, used it the next day, and I was like, 'Oh my god, this is so good.' So, I went back and bought another one”8:29–8:34
- “How these hard eyebrow pencil formulas work is that it interacts with your oils”9:00–9:06
- “Only when you put it onto the brows does it melt and release the wax”9:25–9:30
- “It actually makes it much more natural and way easier to apply your brows where you don't have two blocks because it's not creamy”9:30–9:37
- “This Wake Make one is just like a dupe for that kind of formula”9:45–9:57
- “I was like so happy to see that this was ranking because it honestly is so good”9:54–9:59
- “Do you see it's very natural. It just looks like your normal brow. It doesn't look like a bunch of product”9:59–10:06
- “If you struggle with your eyebrows or you're too heavy-handed, definitely try this out”10:06–10:11
- Source: Trying award-winning K-beauty products tested for 12 hours - Aug 31, 2025
Brand note
WAKEMAKE is a Korean brand that gets talked about most for its Soft Blurring Eye Palette, which has a mix of lighter and darker shades that can double as blush or liner. The formula is pigmented and pretty, but it's also powdery with fallout, and the payoff can be underwhelming depending on the shade. It's not a universal hit — one creator found the colors too bright or pale for her personal coloring and said it wasn't worth the money. The Natural Hard Brow Pencil also gets a strong nod for its natural, easy-to-apply formula that works well for heavy-handed users.
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