Wet n Wild

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Prime Focus Clingy Serum Primer"It's such a great dupe for the Milk Makeup Hydro Grip primer."$6.39

@stephaniemarie reviewing Wet n Wild Impossible Primer at 02:23 in a YouTube Shorts video

Prime Focus The Impossible Primer"It smooths my pores and texture and hydrates while providing shine control without drying my skin."$6.79

tati mentioning Wet n Wild 5 in 1 Essence Primer Liquid at 00:33 in their YouTube video

5 in 1 Essence Primer Liquid"Totally underrated and it took me a while to get into this."$7.99

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Prime Focus Clingy Serum Primer

4.9

“It's such a great dupe for the Milk Makeup Hydro Grip primer”0:57–1:03
“I think it's kind of hydrating though at the same time, and once it is kind of set down, it doesn't feel sticky on the skin”1:03–1:09
“I've yet to find a foundation, high-end or drugstore, that doesn't look great on top of this”1:13–1:19
“I'm on the older side. I have a lot of fine lines and texture. I have dry skin, and I don't find this to dry out my skin”1:19–1:26
“It's affordable. It's one of my favorite primers of this kind of category. It's really, really good”1:40–1:44
Source: Best Drugstore Makeup of 2025 - Dec 12, 2025

MandyLea93K subscribers

“I saw Manny talk about this. And not only that, but then he stuck like a box, I think it was like a lashes box to the side of his face. It was amazing. Sold me immediately”15:47–16:00
“Oh boy. That that do be sticky. Could I stick one of these to it? Oh well. I mean she's sticky. I mean that's incredible”16:12–16:20
“That's a sticky primer right there. So now I have very high hopes for it for the next product, which is a foundation”16:48–16:52
“The primer, I think, worked really well. Like, I can still see everything sort of intact”30:02–30:05
Source: I tested the most overhyped products the internet made me buy - May 7, 2026

RachhLoves1.4M subscribers

Prime Focus The Impossible Primer

4.2

“It smooths my pores and texture and hydrates while providing shine control without drying my skin”2:15–2:23
“There are also nice ingredients in here like gooseberry, which is high in antioxidants and vitamin C”2:23–2:30
Source: Top drugstore makeup favorites in every category - Aug 31, 2025

Stephanie Marie279K subscribers

5 in 1 Essence Primer Liquid

4.2

“Totally underrated and it took me a while to get into this”0:28–0:33
“It is giving a very similar effect to the Erno Laszlo”0:33–0:38
“I don't know why it shrinks the pores so effectively, but it does”1:07–1:13
“Only use this on areas that you want to velvetize and smooth”1:10–1:18
Source: Drugstore makeup that beats luxury - Apr 20, 2026

Tati7.9M subscribers

Brand note

Wet n Wild is a drugstore brand that consistently delivers reliable, often surprisingly good formulas for the price. Their Photo Focus Loose Setting Powder is a standout — it sets makeup without looking cakey, controls shine, and comes in shades that can brighten the under-eye, though it can emphasize dryness on some skin. The Bare Focus Tinted Hydrator offers lightweight, skin-like coverage that wears well throughout the day, making it a solid option for those who want a natural finish without spending much.

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